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Software Sales
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Software Sales

Karlis Zars
Starweaver

Instructors: Karlis Zars

Instructors

Instructor ratings

We asked all learners to give feedback on our instructors based on the quality of their teaching style.

4.9 (9 ratings)
Karlis Zars
Karlis Zars
27 Courses•41,543 learners
Starweaver
Starweaver
Coursera Instructor Network
407 Courses•747,582 learners

1,949 already enrolled

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1 module
Gain insight into a topic and learn the fundamentals.
4.9

(27 reviews)

Beginner level

Recommended experience

Recommended experience

Beginner level

Basic understanding of sales concepts and principles, such as the sales process, customer needs analysis, and sales communication techniques.

2 hours to complete
Flexible schedule
Learn at your own pace

1 module
Gain insight into a topic and learn the fundamentals.
4.9

(27 reviews)

Beginner level

Recommended experience

Recommended experience

Beginner level

Basic understanding of sales concepts and principles, such as the sales process, customer needs analysis, and sales communication techniques.

2 hours to complete
Flexible schedule
Learn at your own pace
  • About
  • Modules
  • Recommendations
  • Testimonials
  • Reviews

What you'll learn

  • Explain the fundamentals of the software market.

  • Develop and implement effective sales strategies.

  • Demonstrate essential sales techniques and establish lasting customer relationships.

Skills you'll gain

  • Customer Relationship Building
  • Technical Sales
  • Competitive Analysis
  • Sales Presentation
  • Market Analysis
  • Value Propositions
  • Selling Techniques
  • Sales
  • General Sales Practices
  • Sales Strategy

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

1 assignment

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business
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There is 1 module in this course

"Software Sales" is a comprehensive course designed to introduce learners to the essential principles of software sales. This course blends theoretical lessons with practical examples to equip participants with the skills necessary to understand the software market, build effective sales strategies, and master sales techniques. Covering everything from market analysis to customer relationship management, the course ensures a well-rounded education in software sales.

Imagine a scenario where a lack of sales skills could leave even the most innovative software gathering digital dust. I once witnessed a promising tech startup struggle to gain traction because they couldn't effectively convey the value of their cutting-edge solutions to potential customers. This course aims to ensure you don't face the same hurdles, by providing you with the knowledge and tools necessary to succeed in the competitive software industry. This course is tailored for aspiring sales professionals, software sales representatives, business development managers, and marketing professionals keen on advancing their careers in the technology sector. Whether you're looking to specialize in software sales, enhance business development strategies, or deepen marketing insights, this course provides essential skills and knowledge to thrive in competitive tech markets. Participants should have a basic grasp of sales concepts such as the sales process, customer needs analysis, and effective sales communication. Familiarity with software products including SaaS, enterprise software, and mobile apps and an understanding of current tech trends are essential. This foundational knowledge prepares participants to engage thoroughly with course content and apply insights effectively in real-world sales scenarios. By the end of this course, learners will be able to effectively apply their knowledge of software sales, enabling them to engage with customers, address their needs, and drive significant sales growth for their products. Whether you are new to software sales or looking to enhance your existing skills, this course is a strategic step to forging a successful career in software sales.

This course blends theoretical lessons with practical examples to equip participants with the skills necessary to understand the software market, build effective sales strategies, and master sales techniques.

What's included

11 videos5 readings1 assignment3 discussion prompts

11 videos•Total 55 minutes
  • Introduction to the Course & Meet Your Instructor•3 minutes
  • Introduction to Software Sales •4 minutes
  • Identifying Market Needs and Opportunities •4 minutes
  • Analyzing Competitors and Trends •5 minutes
  • Crafting a Compelling Value Proposition •5 minutes
  • Designing a Sales Funnel •5 minutes
  • Leveraging Digital Marketing for Software Sales •8 minutes
  • Effective Communication and Presentation Skills •5 minutes
  • Overcoming Objections and Closing Deals •6 minutes
  • Building Long-term Customer Relationships •5 minutes
  • Congratulations and Continuous Learning Journey•1 minute
5 readings•Total 30 minutes
  • Welcome to the Course: Course Overview•5 minutes
  • Market Analysis Essentials•5 minutes
  • 8 Ways Marketers Can Leverage Social Media to Meet Business Objectives•5 minutes
  • Effective Tips for Closing a SaaS Sales Deal•5 minutes
  • Interactive Project: Market Needs Analysis Exercise•10 minutes
1 assignment•Total 20 minutes
  • Software Sales•20 minutes
3 discussion prompts•Total 15 minutes
  • Identifying Market Needs and Opportunities•5 minutes
  • Crafting a Compelling Value Proposition•5 minutes
  • Building Long-term Customer Relationships•5 minutes

Earn a career certificate

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Instructors

Instructor ratings

Instructor ratings

We asked all learners to give feedback on our instructors based on the quality of their teaching style.

4.9 (9 ratings)
Karlis Zars
Karlis Zars
27 Courses•41,543 learners

Instructors

Instructor ratings

We asked all learners to give feedback on our instructors based on the quality of their teaching style.

4.9 (9 ratings)
Karlis Zars
Karlis Zars
27 Courses•41,543 learners
Starweaver
Starweaver
Coursera Instructor Network
407 Courses•747,582 learners

Offered by

Coursera Instructor Network

Offered by

Coursera Instructor Network

The Coursera Instructor Network is a select group of instructors who have demonstrated expertise in specific tools or skills through their industry experience or academic backgrounds in the topics of their courses.

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Learner reviews

4.9

27 reviews

  • 5 stars

    92.85%

  • 4 stars

    7.14%

  • 3 stars

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Showing 3 of 27

A
AI
5

Reviewed on Oct 11, 2024

Excellent Class and a Great Instructor! I highly recommend.

A
AL
4

Reviewed on Mar 4, 2025

Describes both ethical and manipulative tactics for sales.

View more reviews
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