Back to Sports Marketing
Learner Reviews & Feedback for Sports Marketing by Northwestern University
1,345 ratings
About the Course
Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn:
— Ticket pricing strategies
— How a crisis might happen in sport
— How all types of companies are using sports to enhance and position their brands
— How to promote and market a sporting event
— How to develop sponsorships
— How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions
The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing.
Top reviews
DS
Jul 13, 2020
I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.
JJ
Jan 27, 2020
I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.
Filter by:
426 - 428 of 428 Reviews for Sports Marketing
By Adriano L
•Jul 11, 2021
Most of the videos were just short little interviews with people from the industry. There were very few actual "lectures" that tought you something.
By Agustina R
•Jul 20, 2020
flojo
By Luca I
•Jun 7, 2021
not worth 40 euros