AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies?

Artificial Intelligence in Marketing
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Artificial Intelligence in Marketing

Instructor: Rajkumar Venkatesan
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What you'll learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you'll gain
- Customer Engagement
- Machine Learning Algorithms
- Data-Driven Decision-Making
- Marketing Analytics
- Digital Transformation
- Business Strategy
- Artificial Intelligence
- Data-Driven Marketing
- AI Integrations
- Competitive Analysis
- Customer Insights
- Marketing Strategies
- Network Analysis
- Case Studies
- Digital Marketing
- Network Model
- Personalized Campaigns
- Marketing
- AI Personalization
Details to know

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There are 4 modules in this course
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Status: PreviewUniversity of Maryland, College Park
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Reviewed on Sep 6, 2021
It was a great course but if you want to learn more then i suggest to do a specialization rather than a single course.
Reviewed on Dec 16, 2025
Great course, it definitely adds value to the marketers on AI
Reviewed on Sep 14, 2025
This course was very helpful and challenging. I found the coursework valuable and eye-opening for how important mastering AI will be for the future of any marketer.
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