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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,158 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

CC

May 12, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

FF

Oct 6, 2016

Great course. Looking forward completing whole specialization.

Additionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

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451 - 475 of 1,077 Reviews for What is Social?

By Evan

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Oct 9, 2016

This is a really good course for baseline level informaton

By Nayeli C

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Feb 6, 2016

Excellent!! I have learned pretty much thanks to this MOOC

By BONANG

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Aug 6, 2020

I WOULD LIKE TO CHANGE THE NAMES ON MY CERTIFICATE THOUGH

By medhanie

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May 29, 2016

This course has a lot of valuable information. It's grate

By Pham T B

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Nov 14, 2022

This course offers a large amount of useful information.

By Rose M

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Nov 3, 2020

This is a very helpful course to understand social media

By CHRISTIAN J G P

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Jul 23, 2020

Very interesting, I learned some new concepts and skills

By Marina C F d M

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May 28, 2020

Fantastic! Really enjoying my specialisation. Thank you.

By Hanazaki A

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May 24, 2020

Good for learning in Social media, and Social Marketing.

By Divesh G

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Jul 3, 2019

It's the best course I ever learned online, till date..!

By Yolanda N P

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Feb 27, 2016

Excellent course with tips to get you started in social!

By Eugene T

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Dec 26, 2015

Great course with insights on the Social Media Landscape

By Syed R J

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Jun 19, 2018

Learn a lots..New & Unique About Social Media Marketing

By José J M R

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May 3, 2018

Excellent and with updated material, highly recommended

By K N N

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Oct 21, 2017

A good course to begin exploring social media marketing

By GUNEY U T

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Dec 26, 2021

Just amazing, it is so much better than I had expected

By George O

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May 31, 2020

A great course about the importance of social strategy

By Siti N

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Apr 21, 2020

Everything is in order. A good course to learn! Thanks

By Gracious E

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Apr 14, 2020

I learnt a whole lot. Thank you Randy, Judy and Smith.

By Arantxa C V V

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Jun 26, 2019

Me gusto mucho, tiene contenido muy interesante y útil

By Sinusoid D

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May 29, 2019

Loved the course! Definitely exceeded my expectations!

By Hazem H

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Aug 11, 2017

Very informative and useful!

will go ahead to the next

By Gauri B S

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Jul 25, 2017

A clear understanding of Social is there in this MOOC.

By Maria d P G L

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May 19, 2020

It´s a great course and the Randy is a great teacher.

By Syed A H R

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Apr 20, 2020

Everything is well defined. A very structured course.