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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,158 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

CC

May 12, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

FF

Oct 6, 2016

Great course. Looking forward completing whole specialization.

Additionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

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476 - 500 of 1,077 Reviews for What is Social?

By Omar H

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Nov 25, 2019

It's great, I've added a lot of information

thank you

By Jesús C V M

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Jun 18, 2019

A great Instroduction Course, great tips and speakers

By Ezaldeen A

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Mar 25, 2019

it is an amazing course i would like to take it again

By Yuan X

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Feb 7, 2016

not easy to understand but it's a good course indeed.

By Erica M

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Oct 13, 2015

I really enjoyed this course it was very informative.

By E A

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Sep 4, 2020

Everything is clear. Thank you for easy explanation.

By Vishvendra P S

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Apr 12, 2020

Thank you, Northwest University, Thank You Coursera.

By Khesraw S

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Jul 14, 2019

great course, excellent instructor

thank you coursera

By Shaun G

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Sep 29, 2017

Informative and a great intro to the specialization.

By Candice S

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Aug 9, 2016

Really excellent filled in the gaps in my knowledge.

By Linda S

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Oct 7, 2015

I enjoyed this course look forward to learning more.

By Maria E G S

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Jan 18, 2021

Great introductory course on social media marketing

By Jingyi D

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Jun 3, 2018

Perfect choice for beginners to learn about Social.

By ADEMINI

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Apr 30, 2017

More than excellent actually. No word for my rating

By nand k P

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Aug 25, 2016

Best introductory course on Social media marketing!

By Cherrnor-Maju M

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Oct 19, 2015

Great introductory course, can't wait for the next!

By Maria F U N

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Sep 21, 2020

Great course, with lots of insightful information.

By Mahmoud T

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Aug 17, 2017

it's wonderful beginning to social media marketing

By Vay R

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Dec 3, 2016

Great class and great introduction into this world

By TRINA

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May 6, 2016

Great start at demystifying social media. Thanks!

By Deleted A

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Oct 26, 2020

Very important to start in the social networking.

By Taisiya T

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Jan 26, 2020

Thank you a lot for awesome up-to-date materials!

By BINING Z

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Nov 18, 2017

I learned a lot from this class! I will continue!

By Rhaphael T

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Mar 14, 2016

Great information is an easily consumable format.

By Ajay P

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Feb 21, 2016

Excellent course, material and superior teaching.