This is a great course for novices, but even as someone with a couple of years of experience managing social media, there are still gems in this course. There are some amazing statistics about the importance of social media (very helpful for anyone that needs to demonstrate how critical it is for your organization) and I also loved the class assignment and thought that it was very practical.

Great course. I would like more on how to use Hootsuite and Klout. Also which one is better?? I am finding them a challenge to use. I like to search for my own content as I find the suggested content boring...and often not relevant to what I am looking for. I can't understand why I cannot cut and past links. So, like I said a primer on how to use these sites would be good.

This course was definitely introductory. I felt that most of the class just brushed over some general topics while letting us know that what he had just mentioned was going to be covered in the next MOOC. It was very helpful, however, and got me started on using the basic tools for Social Media Marketing so I'm excited to really dig in during the next courses.

On the plus side the videos are short and so it feel like things keep moving in this course without bogging down. On the other hand I feel like there are a lot of "buzz words" being thrown around and sometimes it makes it hard for me to get the point. I wish the talking heads would stick to plain and simple English instead of trying to sound clever.

The course was great! Very informative and more educational that my actual in person classes at my local Community College. Love the option of being able to re-watch the videos. The certificate was a disappointment though, it should reflect what the course is about Social Medial Marketing not ask a question What is Social?...on a certificate.

this is very basic and clear about social. it helps me understand about the fielf of social marketing, some concepts, such as social network, virtual community and characteristics of these are essential for making social plan.

the exercise seems easy but practical, it is good first step for leaning social marketing. hope to learn next course

I love this course and the instructors. I am learning so much. The only thing i would change is to make sure papers from peers are marked in a timely manner. I have marked three papers, and have not had a single person mark mine. I hope this will not affect my ability to certify for your specialty, as i am really enjoying my time here.

Very clear introduction describing the different layers of the Social Pyramid . Starting at the top with Social Networks with their shallow discussions of everything to the bottom layers of though leaders & virtual communities with their focused discussions of specific topics and their "Passion" or "Trigger events" main focus.

I really enjoyed this course but it really is more of an introduction to the rest of the specialisation.

A lot was repeated over and over which seemed a little tedious at times but in actuality, it made sure I really understood and clearly processed the most important information.

Looking forward to the next course!

Thanks for all the quality information we receive in this MOOC. I find it really helpful to develop my own career goals. The only suggest i have is include more multimedia material, like the videos in the first week because see the teacher all the time talking and just some slideshares can be monotonous sometimes

This overview of social along with some hands-on practice was very helpful to me. I like to understand broad concepts before drilling down into specifics. I did notice some statistics and factoids that were out of date, from 2014/15. Fortunately, the final assignment was current.

Great course that changes the perception of how we view social and just how much impact it has on a personal and professional level. I do however wish there was a little more direct communication and interaction aside from what we have, but that may change in the following Moocs.

I really liked this course and learned a lot, but can't help but wonder why there isn't more emphasis placed on two of today's most popular social media networking sites, Instagram and Snapchat. I would really like to learn how to better use both of these networks for marketing.

It's good, is the beginning to understand social media in a simple way.

I learned interesting information and sites in this world of social media, however I think the should introduce you in a more personal way, give differences between taking this as persona or as company

This course give a good introduction into social media marketing. We can made a good network from practicing the lesson in every video. And we can upgrade our knowledge as this course also provide career targeting assignment and will be reviewed by another applicants.

The course offers a good insight on social media. However, there are constant references to what will be done on the next MOOCS of the specialization, which gives the sensation that they're advertising themselves, and you are only listening to a mild introduction.

This course had info I needed. Getting around in the site is a little challenging at times. Occasionally, the course did not mark complete and had to redone. I probably needed the info anyway. While the info is still relevant, I feel it's a little out of date.

The course offered packaged, essential social information in a way that wasn't overwhelming. I enjoyed the pace of the course as well. I would recommend this course for future students. The content was beneficial for students I will teach in the future as well.

It was great learning experience for me. Really appreciate efforts and knowledge of instructors of this course. In my opinion, use of tools and guide how to use them should have been added to this course to make it more practical and useful for professionals.

I've enjoyed this course very much. As someone that is completely new to marketing in any form I've found this course informative and the content very easy to understand.

I find this all very interesting and would love to learn more!

Enrolling now for MOOC 2!

Very insightful course. My feedback is that the video clips are lots of and short and make difficult to someone understand the cohesion and the content is like seeing news on television. I would prefer more infographics and presentation style.

It is very interesting but realy an overview. It seems that the main information is on the next moocs of the specialization. If you are looking for a standalone introduction to marketing, I would recommend searching for another course.

I was a little confused on how to go about this course, this is my first on coursera. Better prepared now, more confident. Thank you Coursera & Northwestern University for giving this wonderful opportunity. Keep up the good work.

Some useful, relevant info for beginners like me. Some material outdated. Didn't really know what to do 'next' after concluding course work. Overall fairly helpful for my small business but now I need to continue what I started.

The specialization looks very promising in general, although I belive I am getting the most from the assignments. Some topics might be covered in bigger depth. Otherwise, I am satisfied and will continue with the specialization.