Digital Marketing

This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

Launch your career in social media marketing. Build job-ready skills and credentials to go from beginner to job ready in about 5 months. No degree or prior experience required.

This Specialization gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics.

In this introduction to Canva, learn how to determine your canvas size for a social media post, incorporate images specific to your business into a social media post, and prepare a post for your social media channels.

Learn the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

Master strategic marketing concepts and tools to address brand communication in a digital world. This specialization explores the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization, you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote, and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This specialization is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program here.

Learn how to get started with Google Search Ads and create successful campaigns to reach new customers and grow your business.

Learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively.

Dive into the marketing mix and the skill-set needed to implement successful marketing strategies.

This course will equip you with a ‘tool-box’, introducing you to a selection of behaviours and techniques that will augment your innate creativity.