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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,144 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SN

Apr 10, 2024

The course was very interesting. I enjoyed the modules and was curious about each new term discovered. The practice quizzes helped me apply what I learned effectively. I am satisfied with the content.

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

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1101 - 1125 of 1,288 Reviews for Attract and Engage Customers with Digital Marketing

By Aldrin M

Jul 4, 2023

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By asrar

Jan 29, 2023

wow

By XLMAXI M

Jan 2, 2023

thx

By LUANA D S A

Jun 22, 2024

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By Sherzod A

Feb 21, 2024

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Oct 10, 2023

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Aug 16, 2023

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Oct 17, 2022

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Aug 6, 2024

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Jun 22, 2024

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Dec 12, 2022

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Nov 28, 2022

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Sep 25, 2022

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Sep 24, 2022

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By Jackson L

Sep 14, 2022

By Muhammad U

Jan 1, 2023

I recently completed "Attract and Engage Customers with Digital Marketing" and wanted to share my thoughts on the experience. Overall, I found the course to be very informative and well-organized.

The instructor Cindy, was a knowledgeable and engaging speaker. Her lectures was clear and thorough, and she did a great job of explaining complex concepts in a way that was easy to understand. She was also very approachable and happy to answer questions or clarify any points that were unclear.

The course materials, including the assignment and supplementary readings, were relevant and helpful. The assignments were challenging but not overly burdensome, and they provided a good opportunity to apply what I had learned.

I especially appreciated the real-world examples and case studies that were incorporated into the course. These helped to bring the material to life and made it feel more relevant to my own interests and goals.

Overall, I would highly recommend Digital Marketing with Google to others. It was a valuable learning experience that I think would be beneficial for anyone interested in Digital Marketing.

By Victoria “ H

Apr 28, 2023

An incredible improvement over the Foundations course (which I wish you could skip entirely in the Google Digital Marketing & E-commerce Professional Certificate track). Much more valuable explanations of tools and processes for ads on various platforms.

The only critique that I have is that some of the computer science concepts seem like they weren't reviewed by a subject-matter expert. For example I would never call an algorithm "an automated software" or schema "a type of code". This might seem minor, but in the case of the former I would argue "automated" is not even accurate in the search context (since they do flag and review certain search suggestions and results, including increasing or decreasing the ranking of websites). It can also give the false impression that algorithms are "objective" which they're not - they just do what people do but way faster.

By Gabriela R

Jul 15, 2022

The speaker for this course spoke very fast. It seemed like the videos were very rushed compared to the last course where I had time to take notes and comprehend the video. In these videos, I found myself having to pause, go back, and read the transcript to grasp what the speaker was saying and fully comprehend it. However, the topics were interesting and despite the speed, the videos were informative and helpful. I enjoyed the activities compared to the quiz-only format of the first course. It allowed me some hands-on practice of the concepts I learned.

By Guymon A

Jan 24, 2024

This course was packed with a ton of excellent information. I learned a ton that will certainly be put to good use in the future. The only drawback was a couple of the spreadsheet exercises were rather vague upfront for a first-time beginner. It would have been more useful to review completed examples first (to better understand the ideal format and approach), followed by an exercise using different sample content, company profiles, etc. Otherwise, powerful course!

By AYU L

Dec 13, 2022

I loved everything about this course - but I am someone that needs to see something in Action. Because Ads are completely new to me, I found reading and the assignments sort of a challenge. I would prefer to see the process as someone creates an Ad from start to finish. Other than that, super informative and really appreciate the in depth of the course. I was most excited for this portion as it is my weakness from my background in marketing.

By Kris C

Sep 22, 2024

Really good course to help you understand the relevance of SEO and SEM in digital marketing. Most interesting is how it works and how we see it day to day already in our lives. More particularly why certain ads etc pop up on your feed based on the algorithms employed by various search engines

By Dustin S

Jan 6, 2024

Great course overall and is slightly more difficult than the first course it provides you with so much relevant information. With taking many courses that dealt with some of this information before this was a good refresher and a little more in depth.

By Margaret K

Aug 30, 2022

I found that the instructor sometimes emphasized the wrong word in a sentence as he was reading it, which made the flow of the lecture hard to follow sometimes. Other than that, the course was organized an helpful.