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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,198 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SN

Apr 10, 2024

The course was very interesting. I enjoyed the modules and was curious about each new term discovered. The practice quizzes helped me apply what I learned effectively. I am satisfied with the content.

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1276 - 1298 of 1,298 Reviews for Attract and Engage Customers with Digital Marketing

By Tusavechico P

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Sep 12, 2024

i need step by step and in action how to do things not just an explanation

By RAHUL P

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Aug 31, 2022

Course was really good. Few things were found repetitive.

By Ahmed S

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Aug 31, 2022

I think it needs about 20% improvment.

By Natalie P

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Jul 16, 2023

It was a lot of detailed info quick

By Aum D

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Jun 24, 2022

it was okay, not phenomenal.

By Premkanth G M

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Oct 4, 2022

I mean it was pretty long.

By Adonis

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Jan 28, 2023

Lack of practice

By Raphael A

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Oct 10, 2022

Great course

By Kajopelaye-ola C

•

Sep 10, 2022

Great

By prateek m

•

Mar 30, 2024

good

By mohit b

•

Jan 14, 2023

Good

By Aman S

•

Oct 11, 2022

By Anna R

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Jul 2, 2024

it was hard to understand the instructor speak very fast

By Wyatt R

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Aug 5, 2024

Was Barely able to hear the instructor.

By Pablo J V L

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Nov 10, 2023

ME PARECIO ALGO DIFICIL Y CONFUSO

By Habibur R

•

Sep 1, 2023

To be honest, I am not satisfied with this course at all. Assessment methods were very boring. It wouldn't be great if we had the chance to work with real projects like the one with Google Ads Grant for Nonprofit.

By Brandon M

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Nov 11, 2024

Nothing of value to learn here. It's a huge waste of time and money You'll learn more for free off of youtube, which you'll have to do anyways if you take this course since it teaches you nothing.

By PJD

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Jul 24, 2024

It is vague and did not learn much from this course. It was waste of time actually. I would never take this course again or Coursera.

By Monika M

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Aug 6, 2023

worst experience. You took my money twice and still I can't get my certificate.

By Nice h

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May 12, 2024

i cant enroll out of this stupid course, what the hell

By Matthew B

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Jun 11, 2024

Outdated content - would not recommend.

By lujin m

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Oct 19, 2024

i do not like it

By Samuel E E

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Oct 14, 2022

*****