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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,579 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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2626 - 2650 of 5,494 Reviews for Foundations of Digital Marketing and E-commerce

By Khanyakwezwe C M

•

Aug 28, 2024

Great foundation knowledge. Very insightful

By Sarah N

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Jul 22, 2024

Easy and straight to the point introduction

By Gautam G

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Jun 23, 2024

Very good course helped me learn the basics

By Jainam J

•

Jun 14, 2024

Best & detailed course on Digital Marketing

By Doaa A

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Mar 3, 2024

It was very useful and fun to learn course.

By Mohmed D

•

Nov 10, 2023

really good teachers and easy to understand

By Muneeb S

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Oct 13, 2023

I Am Very Happy This Course and Certificate

By Anabela D G

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Oct 3, 2023

Really enjoyed the courses, well presented.

By Pedro E C

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Sep 4, 2023

Outstanding experience in the entire course

By Brandon

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Jul 22, 2023

Great introduction, Gotta keep on going tho

By Ela Ö

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Jul 13, 2023

I learnt so much with this course thank you

By marilia O m

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Jun 26, 2023

great knowledge

of basic Marketing concepts

By Uloma E

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Jun 23, 2023

I am enjoying the course and its structure.

By Dennis P

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Jun 17, 2023

Pretty decent for a marketing introduction

By Isabel V

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Jun 9, 2023

I really enjoy learning through this course

By Iriansyah P

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Jun 2, 2023

thank you.. this help me to get new carrer

By Md. H

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May 28, 2023

It was very beneficial for me. Thanks a lot

By Samuel M

•

May 14, 2023

Amazing!!!! Highly

recommended for everyone

By okorji r c

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May 11, 2023

thank you so much google for this blessings

By Thư T

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Mar 17, 2023

Lays a very good foundation for your career

By papayaw m

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Mar 16, 2023

very good and the whole process is engaging

By Wallach O

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Mar 12, 2023

Really helped stamp the basic fundamentals.

By Nishant D

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Feb 5, 2023

The course was well structures and planned.

By Ruthel B

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Jan 27, 2023

Very informative, easy to follow and learn.

By NIKI C

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Jan 25, 2023

very well-instructed courses for beginners!