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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,579 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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2826 - 2850 of 5,494 Reviews for Foundations of Digital Marketing and E-commerce

By Jonathan W

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Sep 14, 2022

Very informative and well structured!

By Nursyamila A b J

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Aug 4, 2022

thank you to myself work hard for this

By Mellisa Y

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Oct 8, 2024

I am learning alot! I love Coursera!!

By Mohd A B A

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Oct 2, 2024

A lot of new informations. Very nice!

By Hira S

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Aug 22, 2024

This was a great learning experience.

By Sathyamoorthy K

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Apr 19, 2024

This is a great course for beginners.

By Habiba k

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Feb 28, 2024

Got amazing opportunity and so much .

By Philip C O

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Feb 23, 2024

well designed, inclusive, progressive

By Juan A

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Jan 24, 2024

Amazing course full valuable lessons.

By Kerry R K

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Nov 10, 2023

Love the organization and ease of use

By Arhama S

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Oct 30, 2023

i have learned so much in this course

By Ibrahim H

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Sep 22, 2023

A very practical and hands-on course.

By A. S

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Aug 13, 2023

This was a great introductory course!

By Ashutosh R

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Jul 1, 2023

its a fantastic course for beginners.

By Star H

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Jun 19, 2023

Well presented, clear, and organized.

By Kai M

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May 29, 2023

Very helpful and interesting content.

By Ridwan l

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May 24, 2023

It was a fun and detailed experience.

By Olga S

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May 18, 2023

Well-structured and motivative course

By Muhammad A

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Mar 8, 2023

helpful and useful information gained

By Awais A A

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Feb 19, 2023

This course is beyond my expectations

By Edwin Y A

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Feb 2, 2023

Expands on broad marketing essentials

By Audrey C

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Feb 2, 2023

Easy to follow and very knowledgeable

By Pyero P

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Jan 12, 2023

It was super intersting and helpfull!

By Marcus T M

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Dec 2, 2022

Good informative introductory course.

By Humam A

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Dec 1, 2022

Excellent opportunity and experience!