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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,507 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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3501 - 3525 of 5,493 Reviews for Foundations of Digital Marketing and E-commerce

By Waheed A

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Sep 12, 2024

Very helpful course

By Aigerim O

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Aug 27, 2024

great course so far

By selamawit c

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Aug 22, 2024

amazing experience!

By Jennifer N

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Aug 14, 2024

Wow!! Enough Said!!

By Jajam H J

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Jul 5, 2024

very helpful for me

By Ganesh B

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Jul 4, 2024

It's easy to learn.

By Manisha J

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Jun 12, 2024

very well explained

By Kira S

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Apr 26, 2024

very useful course!

By Tahirah C

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Mar 2, 2024

Clear and engaging.

By kahfi m

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Jan 9, 2024

need more knowledge

By Mudassar b i A

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Jan 8, 2024

Amazing course 👍❣️

By Ahmed K

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Dec 10, 2023

very amazing course

By Lawrence J E

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Nov 27, 2023

Incredibly Awesome!

By Muhammad W

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Oct 30, 2023

it was really great

By Janitza R

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Jul 24, 2023

amazing! thank you.

By marco m

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Jul 21, 2023

really great course

By Maha I

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Jul 16, 2023

very well organized

By Szigeti R

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Jun 22, 2023

Absolutely amazing!

By PETER Y

•

Jun 9, 2023

It was very helpful

By Khaldoun A

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May 31, 2023

It is Amazing!!!...

By Naoya O

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May 30, 2023

the great professor

By Ali A A A A

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May 18, 2023

Very Valuable +++++

By Udoka M E ( U

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May 17, 2023

Easy to understand.

By Trudy D

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Apr 13, 2023

Very Insightful!!!!

By Aniket M

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Mar 1, 2023

Got a lot to learn.