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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,507 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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501 - 525 of 5,484 Reviews for Foundations of Digital Marketing and E-commerce

By ANIKET B

Oct 18, 2022

I think this course is great. Foundation and basic are always important, and this course helps us to understand as well as inspires us to move forward with our learning and career in Digital Marketing and E commerce.

By Arus A

Aug 1, 2022

Absolutely loved the way Joi presented the course and made it so approachable! Great work on her behalf as well as on behalf of whoever created the structure of the course. Well done, informative yet easy to digest!!!

By Yiğit K K

Aug 9, 2023

A course designed to be easy and understandable. I skipped easily since I already mastered the theoretical part, but the quiz questions were very useful. I'm sure your newbie and enthusiastic friends will be pleased.

By Jaslyn B

Jun 13, 2023

I thoroughly enjoyed the well-roundedness of this program! I think this program is great for beginners. It gives you the basics, and goes further into detail as you progress through the course. I highly recommend it!

By Kateryna K

Jan 31, 2023

After several marketing courses I need to say that this is one of the most usefull one. Because there is only short filtrated information about marketing foundamentals. And it's all what you need to know for a start.

By SAGOR M O

Dec 10, 2022

This course is beneficial, especially for someone who is new to digital marketing like me. I finally have a basic understanding of digital channels and marketing funnels, which makes me even more eager to learn more.

By Syed M A S

Nov 6, 2022

I've learnt so much from this course. Now it's time to implement what I learnt from this course. Thanks Google for giving this opportunity to learn upcoming most demanding skills "Digital Marketing" and "e-Commerce"!

By Azhar A S

Feb 19, 2024

Well it's my first course in Coursera platform so it's a great experience of practical learning. The course was so too good I am thanking all the great community for this great step. May all of you be happy in life.

By Javed B

Aug 26, 2023

i am very exciting that I have completed course from coursera foundation of digital marketing and e commerce and I got certificate. definately this coursera certificate will grow my career in digital marketing field

By Aistė D

Jul 15, 2022

I think it gives a great foundation in a clear and well organized manner. Even if you, like me, have already had previous knowledge about these things, it's nice to revisit the main concepts in a well explained way.

By MARYAM A

Mar 27, 2024

very helpful and easy to understand. the practice quizzes helped me prepare for the main quiz and the inbuilt automatic answer gives quick results with detailed reasoning for correct answer. That helps me remember.

By Cristina L

Jun 13, 2022

Great course! It is a great way to start, to learn the basics and understand what is expected from a Digital Marketing and e-Commerce professional. Excited to keep learning with the other courses of this program!

By Stephanie J B

May 26, 2022

I love that I was able to obtain my certificate while working a full time job. Im so glad Google provides this for people like me who want to grow in a new field. I've been recommended this to people that I know.

By khumelo M

Aug 17, 2023

This course was more informative than I anticipated. I have gained so much knowledge and insight into what Digital marketing. With the skills I have learned I hope to secure a job in the digital marketing field.

By Peter J

Jul 5, 2023

It is the perfect start to your Digital Marketing and E-Commerce Journey. After learning the foundations not only do I feel a step close to fulfilling my goals but I also feel like I have grown as a professional.

By Bukola D

Apr 27, 2023

This digital marketing and e-commerce course is educative, informative, and engaging. I am glad I could assess this opportunity to learn a new skill to enhance my self-development. I recommend it with confidence.

By Mega R

Apr 2, 2023

I really enjoy this course because the tutor makes it easier to understand besides the interest I have on this topics. Thanks for Google & Coursera to provide this course for us to grow our potential & knowledge.

By Anas A

Jan 23, 2023

it's a comprehensive guide for anyone looking to understand the digital landscape. The author does a great job of explaining key concepts and strategies in a clear and easy-to-understand manner. Highly recommend.

By Justin C

Sep 11, 2022

Very informative and highly useful for applying and entering into the digital marketing field! This course teaches you how to think like a digital marketer and the things that you need to say in these interviews.

By Liz O

Jun 15, 2022

I enjoyed this course. They are easy to understand, straight to the point, and engaging. I appreciated the little quizzes in the middle of the video. Those ensured that I was paying attention. Joi was a pleasure.

By Tanu R

Nov 9, 2024

Thank you coursera and teachers for teaching me about digital marketing e- commerce . I feel grateful to learn from expert as well as got the chance to hear the wonderful concept of digital marketing from them.

By Dale C

Jul 10, 2024

I learned what digital marketing and e-commerce are Roles and opportunities Customer journey maps and marketing funnels Creating a digital marketing strategy all tools I can use moving forward on my career path.

By Milica G

Dec 1, 2023

Very detailed course with great explanations. As a listener, I get the feeling this course was put with together with a lot of care by professionals who love what they do, and are proud to share their knowledge.

By Naqqad M

Apr 2, 2023

The course is solid, but as an introductory course, it can be overwhelming with the amount of information presented. Nonetheless, it provides a great foundation for further learning and exploration in the field.

By Julie M

Feb 2, 2023

It was really informative. It is nice to learn the language and expectations that match up with the tasks required to build and market brands or businesses, their social media or online presence and reputation.