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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,579 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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2001 - 2025 of 5,494 Reviews for Foundations of Digital Marketing and E-commerce

By Jason C

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Jun 30, 2024

Great course to introduce the main concepts of digital marketing..

By Gabi R

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May 27, 2024

This course is well explained and easy to understand for beginners

By 정은

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Mar 27, 2024

Thanks for the great opportunity to learn about digital marketing.

By Adil H O

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Nov 24, 2023

I'm really happy that I'm learning as being a part of Google Inc.

By Farhan L

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Jul 19, 2023

Very instructional Course and easy to understand. Would recommend.

By Gabriel

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Jul 18, 2023

Excelente para conocer las bases de E-commerce & Digital Marketing

By Annette G

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Mar 14, 2023

Thought it was great and perfect for all levels of understanding!!

By Jonathan B A

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Jan 10, 2023

I loved this course and I am glad that I had the chance to take it

By bellirekha P

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Jan 8, 2023

The best decision ever in my life ..thankyou a lot keep helping ..

By Gregory S

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Dec 16, 2022

Great starting point to understand the basics of Digital marketing

By Muhammad Z A

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Dec 6, 2022

It's a very detailed course, I learn new tactics about E-commerce.

By Sunkesula B f

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Dec 3, 2022

good course , best lectures, i love this course when i am learning

By Verena K

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Nov 20, 2022

Interesting and worthwhile with good examples. Very easy to follow

By gladstone123

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Oct 17, 2022

A good introduction to the subject. I liked the quizzes the most.

By Drago R

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Oct 7, 2022

In this course I learned more thing , I am excited to know more .

By Ho Q V

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Oct 5, 2022

The lessons are clear and easy to understand. Thank you very much!

By Mitali P

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Sep 28, 2022

Amazing course with good information which was easy to understand.

By Vanesa P

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Sep 22, 2022

Absolutely complete, dinamic, interesting, the rigth way to learn

By Isaac A

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Sep 20, 2022

This course is amazing. Well arranged and simplified. No regrets.

By Lartey R

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Sep 13, 2022

I really enjoyed this course and would recommend others to take it

By Kalpesh P

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Sep 3, 2022

It's very good course to learn about digital marketing foundations

By The T A O G

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Aug 4, 2022

Great Introduction content. Easy to understand and user friendly.

By Nick A T

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Jul 14, 2022

Fantastic course; eye-opening and relevant. Great instructors too.

By Shikha M

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May 31, 2022

Very informational and easy to understand. I'm loving this course!

By Job E

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May 30, 2022

This Introduction course was very exciting and met my expectation.