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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,579 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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2426 - 2450 of 5,494 Reviews for Foundations of Digital Marketing and E-commerce

By Erik W

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Feb 4, 2023

This course is a great overview and worth the time.

By abhi a

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Dec 12, 2022

a good and clear learning experience for a beginner

By Muhammad H I

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Dec 5, 2022

Good Experience. The Way of teaching is soooo! good

By Chandra G

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Dec 2, 2022

Excellent course getting to know digital marketing.

By Miss E

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Nov 29, 2022

Insightful for a beginner like me in this industry!

By Kelly C

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Nov 2, 2022

good and easy to understand for the entire syllabus

By Dương V H

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Sep 15, 2022

A lot of new interesting knowledge in this course!

By Vladimir J

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Sep 1, 2022

Great value for everybody interested in the matter.

By sadiq a

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Aug 16, 2022

Full of insights, Great storytelling and structure.

By Md. F H

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Jun 22, 2022

I learn a lot of things Thank you Google & Coursera

By Deez

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Jun 20, 2022

I learned lot about digital marketing & e- commerce

By Hasibun E M

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Jun 13, 2022

This was an amazing journey with a great instructor

By Fernando T

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Oct 1, 2024

Muy interesante, completo, ideal para introducción

By Saira K

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Sep 30, 2024

I found my couse and comple it, highly recommended

By Steven S

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Sep 26, 2024

Great course that contains very useful information

By Jaly C

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Sep 23, 2024

gracias google y por este curso a guadalupe center

By Yash K

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Aug 2, 2024

the course was helpful with a great understanding.

By Seithati A

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May 27, 2024

I enjoy the course as i found it every informative

By Regina F

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Apr 3, 2024

Excellent, easy, comprehensive certificate course.

By Sylvester J

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Feb 16, 2024

Really useful for the starting a digital marketing

By Daryan C

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Feb 11, 2024

This was a really informative and enjoyable course

By Rajathurai R

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Dec 31, 2023

GREAT ! Thank you so much I learned a lot form you

By Bridget H

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Sep 17, 2023

Very much needed and good informative information.

By Hasnat A

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Sep 4, 2023

It was awesome. I learn many thing about marketing

By Zx Z

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Sep 2, 2023

made easy to go step by step and go back to review