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Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

4.8
stars
3,253 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews

FK

Oct 10, 2022

Awesome!!! First the credit to the instructors which I consider outstanding. I really motivated because I joined for curiosity, and I could say I`m in love at this moment. Thanks for this opportunity.

PG

Sep 10, 2022

This course is amazing. It covers everything you need to know about social media marketing. I highly recommend this course for everyone who wants to create a career in Digital Marketing Industry.

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176 - 200 of 646 Reviews for From Likes to Leads: Interact with Customers Online

By Nguyá»…n H N T

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Jul 20, 2023

Really helpful, very easy to understand and the instructor speaks very clearly.

By Kashan A

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Jul 31, 2022

The course was very comprehensive. I learnt a lot about social media marketing.

By Amin H

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Jun 27, 2024

absolutely amazing.All the google courses I have done in coursera are awesome

By Olotu A

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Jan 22, 2023

It will really open your eyes to social media tools that make marketing easier

By Aman S

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Oct 18, 2022

The course was really educative, and its a milestone in my paid ads learning

By Tatiana V S C

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Jul 31, 2023

I loved this course. I learned a lot more about customer interaction online.

By Joshua G

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Jun 1, 2023

Highly interactive which provides real world simulations of work activities.

By Mark B

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Dec 19, 2022

Great introduction course! Could benefit from some deeper tactical examples.

By Mirna G H

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Dec 21, 2023

The instructor was very clear and informative. My favorite course thus far.

By Diana d M C M

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Jun 26, 2023

o curso está muito bem estruturado e de fácil compreensão. Foi muito útil

By Susan S

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Feb 9, 2023

The hands-on learning is very beneficial, really brings the lessons home.

By Ochieng T

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Mar 3, 2024

This is the best course I have encountered so far. I have learned a lot.

By Darrell B

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Jul 9, 2022

Course was informative. I liked the presentation style of the presenter.

By MALLIKARJUNA R V

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Jul 23, 2024

The course unleashed the potential of social media in digital marketing

By mohamed h

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Feb 23, 2023

very very good instructor and fruitful content thanks for your efforts

By Fathi B

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Jan 16, 2023

It's an interesting course, as we progress we are eager to learn more

By omprasadkoppal

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Sep 18, 2022

it is very superficial, i would expect it to be miuch more detailed

By Temitope F

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Oct 9, 2023

It was such an enjoyable course. One of my favorite course for now.

By Ruben D L R

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Sep 19, 2022

Great Course with more specific knowledge. Here you practice more.

By Chukwuebuka D

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May 6, 2024

This course have greatly impacted in my personal and business life

By abhinav g

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May 27, 2023

Excellent course , with very good structure and easy to understand

By Berti R G

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Oct 2, 2022

Comprehensive course for introduction to Social Media Marketing .

By JUAN M G L

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Nov 6, 2024

Curso muy importante e interesante, necesario para mi desarrollo.

By OLENA P

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Jun 23, 2024

Hello! Many thanks for such an opportunity to learn! That's cool!

By Ahmed M

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Nov 1, 2023

Amazing course and it's even better when you practice the lessons