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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,337 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

SD

Oct 3, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

DJ

Oct 30, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

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51 - 75 of 526 Reviews for Think Outside the Inbox: Email Marketing

By rizfna n

Aug 12, 2022

Wow. I have gain knowledge after learning this course because its very detailed and you will get some case study to make you like living as digital marketer. Guys, you don't need to doubtful. Go enroll this course and get ready to gain new skill. Happy learning!

By Emily B

Aug 25, 2022

This one was a bit of a challenge, in a good way. I was introduced to a proper formatting techniuqe when building campaigns from start to finish. I also learned about email list segmentation. There were a good amount of activities to keep my mind stimulated.

By Jamal J

Sep 23, 2022

Very engaging and interesting course. What I liked the most in the course is the activities to practice what I have learned especially last week's activity to build and run own email marketing campaign. That was great. Thank you Coursera and Google...

By JAFAR A

Jun 3, 2023

Exceptional learning of email marketing with in-depth knowledge about how to create email list, segment it, run different types of email campaigns, analytics and presentation to stake holders.

A must do course for anyone interested in email marketing.

By Do D Q

Jan 2, 2024

The course is very helpful for those who want to venture into email marketing and offers plenty of hands-on exercises. Finishing all the activities will definitely take longer than how long the course is said to be but they are all very helpful.

By Sabeen N

Aug 26, 2023

A great course. I learned a lot. I have never explored or tried to understand the power of Email Marketing but this course has made me think and analyze outside the box. It was quite a hands-on course and I enjoyed doing all the activities.

By Arus A

Aug 8, 2022

If I were to pick 1 thing I'm most impressed with, that would be the presenter herself. The course of course was so informative and hands-on. And Miriam did a great job making sense out of all the information we had to consume. Thank you!!!

By John-Jaja, O L

Jun 8, 2023

Email Marketing is rewarding and enriched. I recommended this course to every digital marketer. its problem solving to set SMART goal, conduct SWOT analysis , assess performance and report performance for successful marketing campaign.

By Muhammad U

May 18, 2023

"Think Outside the Inbox: Email Marketing" is a comprehensive guide that explores various aspects of email marketing and provides valuable insights for digital marketers. The review of the book highlights its strengths and key takeaways:

By Fonia L

Apr 20, 2024

I should have taken this course already. I learned a lot, imagine myself as a customer who used to receive messages that you thought was an easy thing, but it is a lot of skills to give the real result and incite to take good action.

By Parker G

Nov 15, 2022

Loved the hands-on activities that allow you to get more realistic experience doing email copywriting, segmentation, and analytics than just reading about it and taking a quiz on it! Would've loved a peer review assignment as well.

By Syed M H

Feb 4, 2023

The overall course was very interesting and comprehensive in Email Marketing. The course covered a lot of tools and deep knowledge. I really appreciate and recommend for new commers in Digital Marketing and Ecommerce businesses.

By Lesley S

Sep 29, 2022

I loved how much this course was activity based. Getting the hands-on practice was fantastic! I know I will use some of it in my portfolio. I do wish we had more interaction from teachers and other students in the class.

By Misael S A

Jan 4, 2023

Wow its quite dificult for me but yet, took my time but its about understanding the material not to pass it.

I like how its all here i just had to take my time and read through this and do the activities.

Thanks Coursera.

By Chidiebere E

Jan 13, 2024

This Course was the most difficult for me to understand: but was fun at the end. The Last module 5 challenge quiz took me two days to finish up. I exhausted my first-three trials, and finished it up today (13/Jan/2024)

By Angie N H C

Feb 9, 2023

El contenido del curso es extremadamente valioso, la instructora y estructura a lo largo del mismo permite que desrrolles todas las habilidades requeridas para ser email marketer. Muy agradecida, excelente curso.

By Yashfa F

Jun 25, 2024

I found this information to be new, yet very interesting. I especially enjoyed learning about the different tools and websites that digital marketers use to make sure that viewers receive the best of everything.

By Haseeb U

Jan 7, 2024

I learned a lot about email marketing, how it's used by digital marketers, and the specific role email marketing has. The course equips you with all the required elements that an effective email campaign needs.

By Larisa O

Oct 2, 2024

Es un curso muy retador, la coach es estupenda, solo no pude crear la cuenta en Constant Contact y eso me produjo retardos y frustración, porque no sabes bien como seguir. De resto, es excelente.

By Moaz A

Feb 26, 2023

This course had more activities than all first 3 courses combined and I think even if I am confused about something in my job, I can refer back to all these activities and handle all my tasks.

By DeNetra B

Feb 27, 2023

Loved this Instructor! She was so warm and welcoming. I just wanted to hug her. Also the information in this course has me leaning toward wanting to pursue Email Marketing in the near future.

By Andres E

Oct 11, 2023

Great beginner course for those looking to learn digital marketing and email marketing. You will learn the fundamentals and get working knowledge of email marketing. I recommend this course.

By Eza N

May 29, 2023

This course has provided me with the best of Email Marketing and I will recommend everyone who has interest in email marketing to grab this opportunity of learning and getting more skills.

By Fred K

Nov 10, 2022

I am glad that I decided to get into Email Marketing because I have learned a lot, and my main motivation to keep going are the instructors who are awesome.

Thanks for this opportunity.

By Bart T

Jul 25, 2023

I enjoyed the entire segment. It was not only engaging, but kept my attention as well. The instructor was the best. Thanks Miriam. I could see myself in a role as an email marketer.