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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,316 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

DJ

Oct 30, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

SS

Jan 7, 2024

Love this course. The delivery was perfect. Lots of practice exercises. Also taught goals setting and other important lessons. Major trouble is the difficulty with signing up for Constant Contact.

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101 - 125 of 524 Reviews for Think Outside the Inbox: Email Marketing

By Aleksandra R

Dec 5, 2022

It is a great program and methodology with a lot of practical activities that give a solid foundation to implement knowledge in real case studies

By Aiden B

Feb 22, 2024

Favorite course in the program! As with the other courses though, I feel that explanations about why answers are right/wrong would help a lot.

By FEYISARA A

Jun 12, 2024

This course is detailed, easy to understand and very practical. I highly recommend it for everyone interested in email and digital marketing.

By FÁBIO S

Aug 2, 2023

Curso bastante puxado mas agradeço pela oportunidade de estudar e aprender algo importante para minha futura profissão em Marketing Digital.

By Ivana S

May 10, 2022

This course gives a great understanding of Email marketing and has practical examples and activities that really help to land the concepts!

By Stare D

Sep 13, 2022

I found the content engaging, informative, and challenging. The presentation of the materials was very professional, and very effective.

By Jim H

Aug 14, 2022

Excellent course - learned a TON about how email marketing works, how to craft successful marketing emails and how to analyze related data

By Brennon H

Apr 13, 2023

If you actually work through the assignments, discussions, and quizzes, you will gain a lot of knowledge and practical hands on learning.

By Riya S

Jun 12, 2022

This course is amazing I never thought the studies and examplers Activities were very helpful . Thank you our instructer and Coursera.

By Waqar B

Jan 12, 2023

This course is fantastic that I have made up my mind to learn it thoroughly and to start my career as an email marketing specialist.

By juan i c

Jul 26, 2023

I have enjoyed this course very much! Tons of important information that will allow me to develop my skills as a digital marketer.

By Bayrem

May 22, 2023

excellent course, it was very helpful for me and it gives me more informations and knowledge about fundamentals of email marketing

By Miklos B

Feb 4, 2024

It was the toughest one so far. But in a course teaching us how to make 42 USD from 1 USD with email marketing needs to be tough.

By Dion H

Jan 23, 2024

Great content and challenging activities that not only stimulate your creativity but also enhance your strategic thought process.

By Nils G

Jan 26, 2023

Phenomenal course. It was in-depth, and all the practice activities were built on top of the knowledge you gained from theory.

By Esther C

May 10, 2022

interesting stats, great examples with images, quiz questions related to content but challenging, provide several usable tools

By Chinyere N J

Jun 30, 2024

This course was really exciting for me especially because of the way the Tutor/Guide handled it. She made it so easy and fun.

By Viswanathan K

Feb 5, 2023

Feel the credit goes to Google. The Imparting Knowledge process has been highly professional and easy for the learner. Thanks

By Miriam R A M

Jul 26, 2023

It great course. The practice is good. It's giving you and idea on the organiced steps. The teacher is amazing.

Thank you.

By Vera A

Feb 14, 2024

I really enjoyed the presenter for this section. Her tone of voice, her pace, style, it was the best so far, in my opinion.

By Lucía L

Jul 8, 2022

I learned a lot! I was a fun experience with a lot of excercises to apply your new knowledge and keep learning constatly.

By Jenny K

May 10, 2022

I love how fun and interactive the course is. I find that the mixture of videos, activities, and quizzes super helpful!

By Nosmas

Sep 18, 2022

It's an amazing course I am glad to be a learner, the course is well compiled and has good instructors.

Thank you all.

By Patrick W

Jun 21, 2023

certainly engaging, very practical specific steps given. If anything, maybe more little mini-quizzes w/ each lesson?

By Blerant T

Jan 20, 2023

Very Informative and interactive ,easy to work with, shot out to the teacher that explains everything so clearly ...