这门数字化市场的实践课程的难度不低，很多资料和数据需要自己到网络上进行收集，课程里还多次组织了目标客户的相关领域负责人进行网络访谈，可谓实战气氛浓郁。 Capstone项目包括5次阶段作业和最后的项目报告，内容循序渐进，一方面起到了复习作用，另一方面也可以在与同学交互的过程中不断提升方案的内容和质量。最后的项目报告依旧很挑战，往往可以从其他同学的优秀作业中获得启发，并进一步完善自己的思路。 总体来说本课与类似课程相同，通过并不难，但要拿到高分，真正掌握其中的知识并学以致用，则需要对自己提出严格要求。

Good hands on exercise. Power tools is really a good choice since most people don’t know much about it - therefore it trains our ability on research and use of (overwhelming) information.

Excellent course and great for job purposes. Thanks all and best wishes.

Really informative course which gives a lot of insight into digital marketing! The capstone is interesting, challenging, and gives space for finding practical solutions to a real-life scenario Highly recommend this course to anyone out there looking to gain new insights into marketing For Sales, Brand Awareness, Remarketing, Lead Generation.

You can end the course with a nice digital marketing campaign proposal (and a specialization), but there is a lack of direction and explanation about assignment requirements. It'd be nice if there were weekly videos that went over some of the important details, and suggested things to include in the modules and key marketing concepts to keep in mind (rather than just rehashing old lectures).

However, all said and done, finally earning the specialization is rewarding and could be beneficial for my career. Now this is done, I'm now interested in earning certifications in specific skills like Google Analytics, Facebook Blueprint and more (such as ones listed here: https://www.reddit.com/r/marketing/comments/5aruw8/marketing_certifications_we_value_when_hiring_new/).

I like the process of completing the work, but the case is from 2015 with old links and I personally find Power Tools very uninteresting. Peer feedback is very useful, but could take some time for me to get 3 reviews even though thousands of people enrolled in this course.

Course content is good but I'm particularly disappoint that the deadlines are restricted. Even though it is a self-paced course I now need to wait a month until I can complete it. I spoke to Coursera who said there is nothing they can do to manually unlock it as it is the course provider who decides the deadliness. Had no issues what so ever with any of the other courses in the specialisation. I simply reset the deadlines or coursera unlocked manually.

The assignments were extremely vague and confusing. This problem has been known for years, according to the discussion boards, but no one has fixed it. Extremely disappointing.

the assignments are wayy to hard for no reason

The capstone topic was not very interesting.

There is no doubt that coursera platform is the best education in the world

But I want to learn digital marketing and this Capstone needs to experience in the digital marketing not less than 10 years

I wish there are a path or templates to work and learn, such as the Capstone project of specialization in marketing social media

There is lack of information and data and the previous five courses is insufficient for professional project like this Capstone

The first course marketing in the digital world was really the best course in coursera

and This course is really the worst course in coursera

And unhelpful and I did not learn anything from this course only gather information from various sources to pass assignment

ZERO customer support when I reached out. Both on Social media and over here.

Peer reviews are not always perfect!

too long

This class was enormously helpful in helping students to learn new data sources and how to synthesize what we learned in the past six courses. Reviewing others' coursework was an important means of learning new resources and different perspectives. This is the art and not just the science of digital marketing planning. I'm grateful to the professors and fellow learners for the opportunity. My views of marketing are forever changed and I look forward to applying what I've learned int the real world! Thank you!

Wow. The whole Digital Marketing Specialization Courses (all 6) were amazing! I learned so much and especially got so much out of doing the capstone! It was hard work, but really brought everything together, and I am so confident now, that I have and can produce an effective/complete Digital Marketing Plan and Digital Marketing Data Analysis Plan and Execute it! Thank you!!!

I enjoyed the course thoroughly and more importantly the capstone project. However there was segment by Prof Rhianna (I think) which needed a lot of improvement. I felt it was an extremely important part of the course (Digital Marketing Landscape) and she didn't do justice to it in terms of content and delivery. Else the specialisation is well designed and executed.

THE BEST WAY TO APPLY THE KNOWLEDGE!

It was a great experience; the Client and the brand are not familiar to many of us and it makes the work better because we have to search for more, learn about new categories and segments at the same time that we apply everything we have learned.

Thanks to all Professors and the other students for their help and comments!

This is a very interesting but demanding and intense course. It took me a lot of time time to read the different reference materials and search for additional information on the web to accomplish the tasks. But the global experience was good and the practical approach helps to understand the theoretical concepts, I no doubt recommend it!

Very good course. Once you start with this capstone project you will realize how much you have learnt in reality. Very important part of the whole course. I really learnt a lot and I hope it will benefit me in my future ambitions. Plus the professors are very good throughout the course. Thankyou all for making such nice lectures.

A truly 5 star course. Prof. Aric Rindfleisch, Prof. Kevin Hartman, Prof. Mike Yao and Prof Vishal Sachdeva are wonderful teachers and the way the curriculum is designed is awesome, scientifically designed modules, real life examples, relevant case studies, great learning. One of the best courses in Coursera. Must go for it.

A good starting point for any one who wants to step into the world of digital marketing. Relevant with real world use case based examples and practical recommendations, the previous courses helps you sort through the different principles, strategies to be used to finish the capstone project. Thank you instructors for that!

This was a wonderful class, and definitely a intense cap to the rest of the course. I really learned a lot and enjoyed my time taking this specialization and have recommended it to many other members of my company. I will definitely be taking more classes and specializations in the future!

Very useful and challenging course. I'm glad I was able to gain some insight into how digital marketing is operated at a high level in big companies, such as Grainger and Bosch. It's always a good experience to look at other companies and the way to do digital marketing.

Amazing experience with the Digital Marketing Capstone. It really tested my understanding of the entire digital marketing specialization content and pushed me towards extensive research during the course of the capstone. Feeling contented with this accomplishment