This capstone is a great way to tie together all skills learned throughout the first five courses of the Digital Marketing specialization by the University of Illinois. The main issue with it is that the assignments are written in quite a confusing way, and the peer grading process doesn't quite work as intended - simply because each learner understands something slightly different.

Still, it can be quite useful, especially if you get over the desire to have a high grade.

Overall the course was a good one and the Capstone really encouraged us to think in a structured manner. The other plus was that it was a live project which certainly made the problems and the challenges real and helped us orient our thinking more practically than academically.

The guide provided for each module also steered us in a particular direction rather than making it just an academic exercise. Good project to work on overall

Had a great experience with the capstone project. It definately helped me better understand the complete process to develop a well rounded digital marketing plan. I would recommend this course to anyone who would like to have an understanding of the scope of what digital marketing will encompass.

Can't give it 5 stars as I thought the scope of the project lacked a bit of a more clearer direction, but the fact that you're asked to work on a real world case scenario is amazing. The Capstone really does ask you to use each and everything you've learned throughout the course - great job!

Overall the course content and quality is good and the lectures are pretty good and highly informative, but the course content need to be highly practical oriented and geared towards meeting the real-time needs of digital marketing professionals.

Excellent, allows you to practice the concepts learned. It would be important that some exercises or tasks within each course or topic serve as preparation for this capstone. Many thanks! Especially thank goodness!

This capstone is significantly intense. Hard questions and lots of incremental research. Very valuable to do the peer reviews and see how other learners interpret the questions and apply their knowledge.

There were parts where the lack of context felt worse than others. In general, it was OK but I think with the years it will improve.

The course provides a well structured material going from theory to application of the topics to a real world situation.

Good application based module, it made me apply all the techniques previously learned.

Excellent course, the only advice is it takes 10-12 hrs per week, plan accordingly.

It was a good course to apply all of the lessons in the first six courses.

i enjoyed applying what i learned to a real life project

nice leson but needs more available sources

GOOD

It wasn't structured that well, Plus most of had to make a digital marketing report for the first time without even a sample of how industry experts expect to see when they look ata repot

The course outline is well-defined, and the project is also a good one. The only drawback is that the course materials have become a little outdated.

Lack of information and clear direction. I could have produced a more cohesive document if all of the deliverables were described from the beginning.

Just three stars for the topic chosen Grainger, a bit to complicated and sometimes not strait-forwarded tasks.

It is ok, and not as good as the marketing class from warton

Course topics and material were outdated.

1. Very good way of applying what was learnt in the courses done earlier.

2. Purge old submissions from 2015/2016

3. Content/Problem statement should be reviewed E.g Visitors to Boschtools website can now visit Grainger directly, without leaving the website.Similarly We are working on Bosch & Grainger using Display & Email in their strategy, whereas these seem to be least drivers of traffic to their websites.

4. Share what the client actually did – to see how far what was proposed , was used.

5. Mandate a document upload for assignments. I have flagged assignments that do not have the mandated attachments. Peer grading in this course boarders a sham here, with people openly asking for a full rating because they have done the same for your assessment.

6. Please Control plagiarizing- Initial Submission can be made using any file and then someone else’s work can be copied and the original submission , be edited back. I have seen many such cases

7. Need a Reference Response in Key areas, as peer grading does not highlight all the aspects that should be considered. Yes, protecting this content from plagiarizing, will be an issue. - Donot know if the answers we gave were generally in the correct direction or way off the mark

8. Module -5 could be scheduled earlier, as Research guides Actions

9.The Background/momentum built in week1 , is lost in rest of the weeks

I found the instructions cluttered and the client disappointing--for one, UofI advertises the capstone as an opportunity to work with Grainger/Bosch...if you took the capstone in 2016. Instead of laboring for an obsolete task, I think UofI would've done a better service for students by giving them the choice of client.

THIS COURSE HAS NOT BEEN UPDATED SINCE IT WAS FIRST SET UP