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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois Urbana-Champaign

4.6
stars
3,113 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

JJ

Aug 30, 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

GC

Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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276 - 300 of 739 Reviews for Digital Media and Marketing Strategies

By Jorge L C A

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Apr 9, 2020

Clases claras y concisas.

By Vincent O

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Aug 4, 2019

Good course. learn a lot

By Mario U

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Mar 4, 2019

excellent, great course!

By Conrad A

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Jan 6, 2018

very informative course.

By Mohamed G

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Jun 6, 2016

this course is very nice

By Pragyan

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May 23, 2020

it is excellent course.

By Chloe c

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May 10, 2020

enjoy this course a lot

By Giovanna S D C

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Mar 19, 2018

Its a very good course!

By SANJEET A

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Aug 4, 2017

very great experience !

By Ugboh J

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May 2, 2021

I enjoyed this course.

By Anshuman S

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Jul 22, 2020

Great course must try!

By Joshi G A

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Jun 10, 2020

its a very good course

By Alice N

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May 6, 2020

Interesting and Useful

By Fredrick O

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Dec 31, 2018

A very engaging course

By Shruti G

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Feb 24, 2021

REALLY USEFUL COURSE

By solomon v

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May 16, 2020

Very Rich in content

By Muhammad I

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Sep 23, 2019

An excellent course

By Finley J P

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Aug 17, 2019

It was very helpful

By Bénédicte M

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May 20, 2019

Really interesting!

By Sathyajith D

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Mar 28, 2017

Great summarization

By Igor P

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Nov 4, 2020

Great experience !

By Surbhi K

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Oct 10, 2020

i like this course

By Sagiraju G S P V

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Aug 8, 2020

Yeah. It was great

By AAKASH K

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May 29, 2020

this is a good one

By Antony J L

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Dec 14, 2018

Excellent course!!