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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois Urbana-Champaign

4.6
stars
3,113 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

JJ

Aug 30, 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

DF

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

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151 - 175 of 739 Reviews for Digital Media and Marketing Strategies

By o Y

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May 10, 2020

Hi

This course it's very helpe me to get satar in my own business is very adorable course

By thuy n

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May 13, 2020

this course is so useful for beginner who want to have knowledge about digital marketing

By Caue g

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Sep 12, 2019

Awesome lessons. I really love to understand some marketing strategies on Digital media.

By Amit K N

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Jun 27, 2020

It is very useful for upcoming generation.

And by it we can acheive more and more money.

By Aileen E

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Dec 1, 2020

The content of the course is very relevant and up to date. I'm glad I took this class.

By LUCAS R D S

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Sep 13, 2019

Curso sensacional, acredito que seja um dos melhores cursos que eu já fiz na Coursera.

By Prince K N

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Feb 2, 2021

They've got the best courses and programs to help everybody in their walks of life.

By Anton A

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Jul 15, 2020

Great course, brings a deep understanding of basic marketing principles in digital.

By Lucy K

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Nov 25, 2020

Such a nice course. Very informative, good instructor and well prepared lectures

By Gabriel N O

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Apr 3, 2019

Learned a whole lot and had challenging tasks that spurred learning. Great Job !

By Vatsla B

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Sep 17, 2020

Definitely a scale-up in my knowledge and skill-set. Really informative course/

By Vallabhaneni S

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May 20, 2020

This subject is very fine to understand gain latest trends in digital marketing

By Ng K S

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Nov 13, 2019

It help to to know about digital marketing from scratch. Now I feel empowered

By Abhinav R P V

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Jun 9, 2016

Thank You for offering this course i enjoyed a lot while listening the classes.

By Peter L

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Sep 5, 2020

very useful course , i recommend it to anyone want to work as digital marketer

By Amir M M L

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Jan 17, 2020

Great Content & Materials , and I loved the type of assignments in this course

By Smriti S

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Aug 31, 2019

Nice course for beginners. It tells the strategies rather than implementation.

By Chaithra P

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May 18, 2020

It was amazing experience in this course and learned lot about media strategy

By Muriithi M

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Oct 15, 2020

I have laernt a lot on digital marketing strategies in well organised course

By Vikas K

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Feb 13, 2020

Very well explained and creates a good foundation for the digital marketing.

By Lin D

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Jan 27, 2019

teaching content is very compact, well delivered by the instructor, 5 stars!

By Ramona Q

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Oct 17, 2020

Great course! Excellent structure, great insights and learnings! Thank you!

By Michael L H

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May 29, 2017

This module is now getting into the details of applying what we've learned.

By Karen P

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Jun 4, 2020

Love the course, very informative and taps into the minds of the students!

By Reinaldo B

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Jun 6, 2016

This is a great course, with lots of resources to improve your Marketing s