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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois Urbana-Champaign

4.6
stars
3,113 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

JJ

Aug 30, 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

DF

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

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101 - 125 of 739 Reviews for Digital Media and Marketing Strategies

By Adarsh J

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Dec 16, 2019

Very objective and clear. Mike takes you through the basic strategies of Digital Marketing without making things complex or alien. Thanks Mike!

By Adriana R

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Feb 28, 2019

I enjoyed to participate in this course because I learned very interesting things about the digital marketing. This one was a great experience.

By Istvan R

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Oct 21, 2015

This course teaches the bits and pieces necessary for planning in digital marketing, and it gives very good insights on latest tools and use ca

By Kunal g

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May 10, 2020

Excellent content and presentation, would reccomend to all of those aspiring marketers who wants to get a detail insight of digital marketing.

By Md. D N

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Jul 16, 2020

Mike Yao is a great instructor. I've really enjoyed this course and learnt many things. I hope to use the knowledge properly

By Mercy M

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Jan 27, 2021

I loved the course, was comprehensive and easy to understand. will definitely apply what i have learnt in my career. Thanks

By Nadia P

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Oct 28, 2020

Thank you to Professor Yao and the Coursera Team. Made light work of understanding KPIs and metrics for digtal marketing.

By Mohammad A H J

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Dec 3, 2020

I learn about the Digital Media and Marketing Strategies through this course. Excellent material and videos of training.

By Noor S

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Aug 16, 2019

Dear Mike Yao,

I have learned so much! I am forever grateful for everything you taught us in this course!!

Thank you!

Noor

By Ashkan H

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Oct 23, 2020

Fantastic course. Professor Yao is amazing. I have really enjoyed all courses in this Digital Marketing specialization.

By Stripped R

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Apr 22, 2020

I love this course. It's clear and informative. I hope to use this knowledge asap.

Thank you so much for your work here.

By Ieva B

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Oct 21, 2020

This course was very professional!!! I learned a lot, the teacher is great, all content is relevant and on top! Thanks

By Umar k

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Aug 25, 2020

It is a very good course which helped to get lot of knowledge regarding the advertising methodologies of modern world.

By Adeesha D

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Aug 16, 2020

Really learned the depth of the digital media marketing and got a good base for my personal digital marketing campaign

By Amina E Q

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Apr 15, 2020

Great Course, exciting and good learning course to build knowledge and understanding in the Digital marketing Field.

By Henok S

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Feb 7, 2019

i love it! specially Mike Yao is the perfect teacher!

the course is applicable in real world and it is realy helpful.

By Thao P

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May 5, 2020

The course is great, full of information but very clear, easy to follow, especially for non native english students

By Teresa B

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Nov 13, 2017

Challenging but very relevant. Probably the course where the material applies best to the functions I'm aiming for.

By SASIDAR

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Jul 21, 2020

Out of every course in this spcialization, this course provides practical recomentations and how to implement it

By Daniel A

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Aug 2, 2020

The course has really been an intellectual upgrade for me since it has open my mind scope of Digital marketing.

By Shuvam C

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Jul 19, 2020

Superb learning and I could personally relate a lot as I am taking this paper for MBA students in my college.

By Juan C S C

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Jan 1, 2019

Simplemente excelente curso. Recomendado para quienes quieran implementar una estrategia en Mercadeo Digital.

By Kristen S

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Mar 13, 2016

Perfect course! I recommend it to everybody who want to further deepen their knowledge in digital marketing!!

By JOSPHIN B M U

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May 11, 2020

IT WAS VERY USEFUL I REALLY LOVED LEARING THIS COURSE I LOVE IT .THANKYOU FOR PROVIDE SUCH A GOOD COURSE

By kenneth n

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Apr 17, 2020

Really good- good quality materials. Suitable for beginners plus those with experience of digital marketing