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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,609 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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By Ronald C

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Jun 19, 2022

Excellent

By Thiago H

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Jun 17, 2022

Perfeito!

By Jawad A

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May 24, 2022

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May 24, 2022

excellent

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Dec 22, 2024

exellect

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Nov 11, 2024

exelente

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Oct 17, 2024

exellent

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Oct 11, 2024

its good

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Sep 12, 2024

Exelente

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Aug 21, 2024

Good job

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Aug 15, 2024

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Jul 21, 2024

helpfull

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Jun 4, 2024

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May 22, 2024

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By MARINA S A

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May 17, 2024

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By Ravshanbek M

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May 3, 2024

the best

By Juvyline V

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Apr 13, 2024

I loveit

By Martin B

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Feb 22, 2024

Awesome!

By Sapana

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Dec 6, 2023

The best

By Theresia E S

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Oct 23, 2023

Helpfull

By Deleted A

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Sep 3, 2023

helpfull

By Tasneem A

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Sep 3, 2023

Perfect!

By Mahendra K

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Aug 17, 2023

thankyou

By BANDIT K

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Aug 15, 2023

verygood

By Manar S

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Jul 16, 2023

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