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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
1,705 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

JC

May 9, 2022

This course builds a great foundation of marketing analytics. The first and second week's material allows you to learn the more intermediate aspects of performance marketing measurement (weeks 3 & 4)

IP

Jan 26, 2023

thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.

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26 - 50 of 373 Reviews for Assess for Success: Marketing Analytics and Measurement

By Aiden B

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Mar 12, 2024

Very confusing course, and I don't feel there were a lot of helpful resources, and some explanations were vague. A lot of obvious points were repeated over and over, and the course didn't focus as much on learning Google Analytics as I thought it would. It focused more on working in scenarios that those of us NOT going into data analysis will never have to face.

By Marilyn P

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Aug 16, 2022

The instructor made it extremely had to follow. The back and forth from one slide to another during his presentation was incredibly frustrating. Also, Google - offer the course in using two products - Apple & Microsoft. I could not download a number of the Examplars due to the fact that Apple and Microsoft are not compatable.

By Blair H

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Jul 17, 2023

The structure of the learning materials was challenging. The detail in this course is somewhat complex and needed to have one extra week . Also there are numerous videos that really should be readings given the detail associated with the topic. Probably the most unsatisfying course I have completed on Coursera.

By deb h

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Oct 13, 2023

This course was difficult to follow and moved very quickly with a lot of information. It was not my favorite course to try to learn online.

By abbas n

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May 23, 2024

Very superficial and unpractical. Plus I believe there were a few mistakes in the content. I just don't feel like I learned a lot.

By Robert T

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Sep 16, 2023

Very rushed, the tutor jumps in from one thing to another.

By Nor

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Mar 29, 2023

The hardest course to complete

By Iryna T

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Feb 17, 2024

Terrible presentation of the material - complicated concepts are given in a hasty way, no accents of important aspects, the speaker makes no pauses, assumes the terms are understandable when they are not, and overuses abbreviations. I will have no go overt the same subjects separately, because this course made me even more confused

By Ethelyn D

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Aug 3, 2024

Absolutely HORRIBLE - The source is outdated so the places the course is telling you to go to in the Demo account either no longer exist or are renamed and if you don't know how to use Google Analytics you will be completely lost. Dropping out because of this course.

By Victoria S

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Mar 23, 2024

presenter was hard to follow

By A P

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Feb 27, 2023

Very helpful! I was a stranger to all these metrics and analyzing things,... yet this course provided me with a whole full picture! I can now be confident to say I do know about reading marketing performance, familiar with metrics like CTR, CPC, and CR rate,...I hope you guys find this course benefited as I am.

By RAJANI K C

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Jun 21, 2022

A brilliant course that packs in a great deal of concepts in such a simple yet powerful way. One of the most engaging online course I have attended so far. I am so excited to apply skills learned through this course in coming future. All in all, it was a great learning experience.

By Manu F

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Jan 2, 2023

My favourite part of the program, it has been a challenge to complete but also very fun. The content is also great and the teacher was clear and concise. Finishing this has also made me want to learn more about data analytics and I will definately do the program related to this.

By CY C

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Mar 23, 2023

A lot to learn and absorb compared to previous modules and even more to learn outside of what is taught. Overall, the things taught here is at the pretty deep end of the pool; would be helpful to leave bookmarks and review the materials even after finishing the module.

By Bhargav P

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Aug 14, 2022

It was fun doing this course, discovered many things related to analytics and measurement. Would be confident now, if anyone would ask about this.

By Adam E

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May 10, 2022

Great course with tons of useful information. Completing this course definitely helped me get a better sense of analytics!

By Jenny K

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May 10, 2022

I have such a better understanding in digital marketing after taking this course. Thank you!

By William E

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Sep 4, 2022

Lots of useful information, very difficult and dense. You will need more time to re-watch and learn. Holy cow

By Jasmyn S

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Oct 5, 2022

Course 5 isn't for the faint of heart. So far, of the 5 courses leading up to the final one, this is the most difficult. I typically have the videos at 1.25% speed but for this one I really had to slow it down and even replay them. There will be a lot of equations thrown at you throughout the entire course (basic algebra, but in-depth topics). I wish they would expand it to 5 or 6 weeks instead of keeping it at 4 because I felt as though it doesn't give you enough time to take in a topic before they introduce to you a new one. It's definitely helpful if you are interested in being a Marketing Coordinator or Data Analyst, but they don't go in-depth on programs like SQL or Python. If you can get through it the general topics are super helpful, and having the ability to read graphs and statistical information is important.

By Braulio A

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Mar 30, 2024

Good course, but I feel like it was too complex. If needed, make it longer and provide more insightful information. Compared to other courses, when you watch the videos you are always waiting for that "aha!" moment, but it never comes. Also, this course points you to a lot of additional reading out of the platform. I understand that we as learners have a responsibility to learn on our own, but try to breakdown some of those readings for us, as we are paying a sub to use this platform.

By Elizabeth Q

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Jun 29, 2023

I agree with other reviews; this course is challenging. If you are not a numbers-oriented individual, this will be tricky to get through. I actually thought the teacher wasn't bad, but be prepared to write a lot of information down as it goes by fast. I still recommend to complete it, as this doesn't fully prepare you for a data analytics position, but does introduce you to the topic.

By Michaelene K

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Sep 15, 2022

Lots of good information but not as smoothly presented as the others. Maybe it was just more difficult. Not my favourite aspect of digital marketing.

By Kyaw N A

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Nov 27, 2023

The instructor talks non-stop. No break between sentences. The lecture itself is complicated and hard to digest so fast lecturing makes it worse.

By Ahmed A

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Sep 10, 2023

The tutor is reading too fast and he make it seems like he is reading not explaining but great info is provided

By Darren W

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Jan 8, 2023

Harder to follow than the others. Could be another week so the lecturer doesn't fly through the material.