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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
1,705 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

JC

May 9, 2022

This course builds a great foundation of marketing analytics. The first and second week's material allows you to learn the more intermediate aspects of performance marketing measurement (weeks 3 & 4)

IP

Jan 26, 2023

thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.

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101 - 125 of 373 Reviews for Assess for Success: Marketing Analytics and Measurement

By Sarah A

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May 10, 2022

Thank you for this course!! Feel more confident using Google Analytics and understanding how to measure online marketing campaign success.

By Sabeen N

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Oct 3, 2023

Thank you Michael for such an amazing and insightful course and for highlighting the importance of data and how to use it sensibly.

By FÁBIO S

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Aug 6, 2023

Obrigado por mais esse privilégio de estudar e aprender algo tão valioso com a ajuda da Coursera e dos ensinamentos do Google.

By Radoslaw C

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Nov 13, 2023

It was pretty intimidating. I feel like I could have learned maybe a little bit more, but overall it was a really good course.

By dasharath t

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Jul 1, 2023

Assess for Success: Marketing Analytics and Measurement is a good Course . I enjoyed lot and passed wiyh 90% .

Thanks Coursera.

By sadiq h

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Feb 28, 2024

Delivering comprehensive content with engaging course material and insightful assessments—truly deserving of a 5-star rating

By DeNetra B

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Feb 27, 2023

Awesome. Although the information was tough for me, the instructor, readings, and activities were engaging and helped a lot.

By Edgar E

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Aug 23, 2022

This is a comprehensive program, perfect for anyone looking for start or grow a career in DIgital Marketing and E-commerce.

By Aiyan Q

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Jun 7, 2023

This has been a wonderful course. it had all the required skills that will be used in the beginnening of anyone's carrier

By Badar M

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Aug 4, 2023

This course was very interesting and briefly explained. I am thankful to the Coursera team who gave me this opportunity.

By Samuel H K

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Aug 29, 2023

I learn how Google Analytics and Google Ads are used to view performance metrics and evaluate the success of campaigns.

By Sajida Z

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Oct 26, 2022

Ilearn more about marketing analytics and measurement and descover more how digital marketer use in online adertising.

By Syahrizal M

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Nov 13, 2022

I like how things getting more complicated like analytic and measurement in the marketing, but this is important too.

By Chizoba A

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Jan 11, 2023

A beautiful combination of learnings in digital marketing, data analytics and Stakeholder Management. Great course.

By Rizki R A A

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Mar 14, 2023

This course its verry adorable, and easy learning. for the materi include example to make easy for student.

By Shyna G

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May 10, 2022

Amazing course! This course provides a thorough understanding of marketing analytics in digital marketing.

By Clarizza O

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Jun 27, 2024

Very helpful course! I got a new job related to digital marketing after I completed the certification!

By Ali D O

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Nov 29, 2023

It was, for me, the most challenging course within the certificate program so far. I learned a lot.

By Anthony M

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Mar 2, 2023

I garnered a lot of insights in digital marketing overall and analytics in particular. Thank you.

By NIKI C

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May 18, 2023

This course is most difficult for me in the google digital marketing but it definitely worth it.

By Bruce w

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Mar 9, 2023

Very hard for me, it was like to much information and to fast. But I managed to get through it.

By Sheila M

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Nov 5, 2024

Unbelievable how this course taught me so many things I wasn't aware of before, so surprising.

By Atif U K

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May 21, 2023

THE best course ever in this specilization course whose learning relies on practical work .

By Lourdes B

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Feb 21, 2024

A complete course which has given me the confidence to keep going to pursue my certificate

By Ally B

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May 10, 2022

Very good details on how to measure success and understand analytics in digital marketing.