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Learner Reviews & Feedback for The Digital Marketing Revolution by University of Illinois Urbana-Champaign

4.7
stars
1,811 ratings

About the Course

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

BL

Nov 3, 2020

It's very interesting to learn the concepts of market in the analog world. Starting with digital dominance to analog resistance, then from synergy to transformation.

JB

Nov 14, 2018

I really enjoyed this course and felt the professor structured the modules well building concepts for understanding how analog and digital fit together in this ever changing world.

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276 - 300 of 492 Reviews for The Digital Marketing Revolution

By Ajay K S

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Dec 10, 2020

Nice course, lot of information

By Emad A

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Oct 12, 2025

Detailed and full of Knowledge

By Oluwafemi O

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Jan 17, 2024

very relevant and informative.

By Sanju C

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Jul 17, 2023

Good to Learn from the Scratch

By Mariam I

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Sep 22, 2022

very interesting and engaging

By Yi O

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Jun 23, 2020

Learning a lot of new knowledg

By Jennifer H

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Nov 7, 2019

Excellent Course learned a lot

By Rafay Z

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Sep 30, 2021

A great learning experience.

By Jhavyen T

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Jan 25, 2021

Great course, I learnt a lot.

By shobith R

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Jan 15, 2021

excellent and very help full

By Latoya D G

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Aug 19, 2020

Absolutely love this course!

By Tilim M

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Jun 24, 2024

This course is really good.

By Taimoor A

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May 24, 2022

This course is very helpful

By Ahmed G

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Feb 5, 2022

Great Experience. Thank you

By Pranshu G

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May 16, 2020

that was a great experience

By Amir M M L

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Jan 29, 2020

Great Course & Information

By Mahaluckshmi K

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Oct 28, 2020

course content is awesome

By Alan A S

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Jan 12, 2023

This course was amazing.

By Vincent O

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Aug 4, 2019

Good course. Learn a lot

By Sidharth M

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Oct 25, 2018

Really nice experience !

By Gabriel A S

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Feb 9, 2025

Muy buen curso, gracias

By SNEHA B

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Nov 3, 2024

Excellent curriculum!!!

By Dosumu E B

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Sep 10, 2024

Excellent online class.

By Carlos M

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Nov 10, 2019

the professor is great!

By Deleted A

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Apr 18, 2022

That's so interesting!