Chevron Left
Back to Management of Fashion and Luxury Companies

Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,939 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

Filter by:

1376 - 1400 of 1,422 Reviews for Management of Fashion and Luxury Companies

By Hayley W

Mar 5, 2022

This was a great course for finding out more about the fashion industry and the business models behind luxury brands however, on completion of the course i cant even view my certificate, it costs £36 to have it which was a bit dissapointing !!

By Zeinabou N B

Jul 22, 2020

The course was not very global. It was focused mostly on Italy and France and it contained some offensive material. e.g a comment about Africa in one of the interviews and a comment about beautiful models being skinny. But overall it was good.

By Helena

May 22, 2020

It is ok for some basic knowledge of the industry but the extra materials are the same as the videos and the case studies are not updated. Also the strong accent of the professor doesn't make it easy to understand and follow the lessons.

By Lin Y

Jul 14, 2018

While this course is very interesting, its contents are fairly fundamental and the tests are easy to pass. I suggest the content creators to further enrich the course with more in-depth knowledge and complexity. Thank you!

By Anna K

May 17, 2020

need update and more practical information

a lot of good theoretical information but not really was interesting to me because learned in the univeristy (but might be good for those who did not learned fashion marketing)

By JessF

Dec 6, 2021

The content of the course was very interesting and informative, however a lot of the industry examples and case studies were too dated and no longer relevant in the current fashion industry climate.

By Luis R N

Apr 10, 2018

Quite useful, but it would be great it would be updated with new content, since the market has evolved so much since the year of this program. Although I must say the content was good enough.

By Daria T N

Apr 13, 2022

The factual information is great; however, there is data that is very old. It would be much better if you update the suitable content with the most up-to-date one.

By Estelle C

Jul 5, 2022

Not up to date (2018) and the pace was quite slow. Some concepts weren't fully explained and they were overall general analyses of topics.

By Ruta J

Dec 20, 2021

Quite outdated and covers the topics very much on the surface level. Might be good for someone who doesn't know anything about fashion.

By Shruti b n

May 3, 2020

The session was amazing

Was expecting more video but through all this video I learned many things about fashion luxury companies etc.

By Selina M

Nov 11, 2020

A number of the links do not work and the course was recorded a couple of years ago so not as current as it could be.

By Noemie F

Jun 21, 2020

Very interesting format and content.

could use some updates, most examples are from 2013-2014. otherwise great !!

By Jorge P

Jan 13, 2017

It gives a good idea about this market, although some of the ideas could be more systemized and clear

By Tia S

Sep 7, 2024

The course is pretty good on basics, but goes in depths in places that may not be very relevant.

By Silvia

Jun 30, 2020

Interesting course but not up to date, it's a shame many cases of studies are not relevant today

By Luciana

May 2, 2020

The English of the teachers is not very good. Is very difficult to understand them

By Nadine A N

May 2, 2020

The material is a bit outdated (2013) but the course is interesting enough!

By Sofia P

Aug 11, 2021

I learned a lot of stuff that I didnt know prior to fashion

By Beatriz M

Feb 24, 2021

The course is very complete but needs an actualization

By Andina n i

Jul 20, 2020

Many links doesn't work. Information already outdated.

By Riri M

Nov 21, 2015

The module was alright but I got bored halfway through

By Gia L T

Feb 23, 2024

The report and data was from 2013, should be updated

By Bruna C M

Oct 16, 2016

Very good course but with a few OUTDATED materials.

By Josef M

Jul 31, 2024

The course is valuable, but needs to be updated!