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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,429 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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1826 - 1850 of 2,556 Reviews for Introduction to Marketing

By Yiping C

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Feb 3, 2018

Really helpful!

By Jose T O P

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Jan 13, 2018

Muy buen curso!

By Yamamoto B

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Sep 17, 2017

Awesome course!

By Prashant C

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Apr 10, 2016

Great course !!

By Sherilee A F

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Mar 29, 2016

Amazing Course!

By Tanjim U I

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Dec 31, 2015

Best Course!!!!

By Ayman J

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Jul 14, 2025

Grate material

By Mehedi H

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Oct 18, 2024

wonderful this

By SAMUEL M

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Oct 30, 2023

very satisfied

By Anas B

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Jun 2, 2022

thanl all team

By omid a

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May 18, 2022

best best best

By Carlos M M C

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Jul 7, 2020

Muy buen curso

By Deleted A

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Dec 16, 2019

Amazing course

By Nathaniel N A T

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Aug 20, 2019

Simply amazing

By Ahmad K

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Apr 27, 2019

Great content!

By Bhawesh A

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Mar 6, 2019

Great learning

By Sumanta S

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Aug 17, 2018

Good Knowledge

By Zehan W

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Jun 27, 2018

Great course!!

By Jeff C

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Jan 24, 2017

Awesome class!

By Elena L

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Jan 7, 2017

Отличный курс!

By Endrit C

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May 5, 2016

I LOVE IT!!!!!

By Vitaly M

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Feb 9, 2016

Greate Course!

By Juan S B M

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Nov 26, 2025

Excelente!!!!

By 官晔桢

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Feb 17, 2023

It's specific

By Castor T

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Nov 26, 2022

Great course!