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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,431 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Jul 17, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

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1926 - 1950 of 2,556 Reviews for Introduction to Marketing

By Andriy F

•

May 25, 2017

excellent!

By Pilli J K M

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Apr 16, 2017

I love it!

By joseph a

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Jan 20, 2017

It is best

By Eleven G

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May 1, 2016

入门加提升，真的很好

By Ruth A L

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Jan 27, 2016

Excellent!

By 2li

•

Nov 11, 2015

gud course

By Ritesh D

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Mar 27, 2026

Loved it!

By Anousone T

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May 31, 2025

very good

By Eslam N

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Sep 29, 2024

very good

By Brendan R

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Sep 15, 2024

Increible

By EMILY A H R

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Aug 28, 2024

i love it

By Khuram k M

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Jul 23, 2024

Excellent

By THI T H L

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Apr 20, 2024

very good

By John M C

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Apr 20, 2024

Impactful

By R “ S

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Feb 17, 2024

very good

By eric c

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Dec 31, 2023

very good

By omar h

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Sep 26, 2023

Very nice

By Vaibhav S

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Aug 25, 2023

very good

By Umair N

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Jun 17, 2022

Very good

By Charlotte 韩

•

Jun 5, 2022

老师的讲解非常好。

By othmane o

•

May 18, 2022

Very Good

By Baher A

•

Oct 28, 2021

very good

By Liudmila D

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Feb 26, 2021

excellent

By 冯宇

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Jan 6, 2021

老师讲解的非常不错