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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,034 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT

Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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1426 - 1450 of 2,487 Reviews for Introduction to Marketing

By Nikolay A

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Jun 1, 2020

Very good content, pace, and lecturers

By Ahmed H M

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Mar 27, 2020

Great start for marketing knowledge ..

By kelly

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Jan 9, 2020

Great course! I strongly recommend it!

By Kenn W

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Apr 9, 2019

My first Coursera course, fantastic!!!

By Jacob M

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Aug 20, 2018

Lovely course!! Prof Kahn is brilliant

By Vinay K S

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Jul 20, 2018

this course is very good for beginners

By Ankit Y

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Jun 18, 2018

A very beneficial course for beginners

By Huynh N T

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Feb 13, 2017

wonderful course, really useful for me

By Modestman

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Feb 2, 2017

Very good course. I like it very much.

By Mohammed E

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Oct 16, 2016

it is amazing course

it is very useful

By Bryan R N P

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Oct 28, 2024

I learned a lot. This is very helpful

By Mi J

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Aug 14, 2024

friendly to new beginners of business

By Felix R

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May 10, 2024

Very well explained, I learned a lot.

By Laura U

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Jun 27, 2023

Very informative, and easy to follow.

By Smit G

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Jun 4, 2023

It is very helpful for the my future.

By Glendola G

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Apr 5, 2022

Very detailed and informative course.

By Carlos M

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Dec 18, 2021

Un curso verdaderamente excepcional.

By Elias f w

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Mar 11, 2021

Thanks for this wonderful opportunity

By Daniel B

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May 24, 2020

It was an excellent experience for me

By Perera M S T

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May 22, 2020

Well organised and presented. Thanks.

By Ahmed M M M S

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May 13, 2020

Great start to marketing fundamentals

By Low J W J

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Nov 23, 2019

Extremely comprehensive for beginners

By Alessandro o

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Aug 11, 2019

Very well done course, I have to say.

By Ramy H

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Aug 25, 2018

very very very useful and interesting

By Muhammad F N

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Aug 24, 2018

A very informative and useful course.