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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,034 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT

Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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1401 - 1425 of 2,487 Reviews for Introduction to Marketing

By Halle K

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Jul 27, 2020

I really enjoyed this course. Thank you!

By Tatenda b

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Jun 15, 2020

Beautiful course and very understandable

By Kaleb P

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May 19, 2020

Great course. it was very informative...

By D O

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Mar 25, 2020

Thanks, it was very fun and educational.

By Rohit C

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Dec 9, 2019

Very Informative and very well explained

By Bryan A

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May 3, 2017

Solid material and a new way of thinking

By Hyunho K

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May 13, 2016

It was helpful and very straight forward

By Elinyue

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May 6, 2016

My first course on Coursera,it's amazing

By Akash J

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Apr 29, 2016

Concepts are explained in excellent way.

By Ashutosh D

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Mar 28, 2016

Excellent Course. I highly recommend it.

By Yuhui Z

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Sep 1, 2024

Perfect, will recommend to my friends!!

By Lucas N

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May 1, 2024

Un cours complet et enrichie d'exemples

By Nilanjana J

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Jun 18, 2022

Very useful and understandable content

By Niharika J

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Aug 28, 2020

A very engaging and informative course!

By Ulisses G G

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May 5, 2020

very useful!! and I enjoyed doing it!!!

By Preet S

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Apr 19, 2020

Learned alot about basics of marketing.

By Muhammad U A

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Dec 29, 2018

Very informative and easy to understand

By RAHUL C

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Nov 21, 2018

Well structured and easy to understand!

By Aditya T

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Jul 21, 2018

ALL CONCEPTS WERE BEAUTIFULLY EXPLAINED

By Manish U

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May 27, 2018

one of the best marketing online course

By Karolis K

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Dec 19, 2017

good quality content, a lot of examples

By McKenna B

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Mar 13, 2023

I felt this was useful for my business

By Maine C

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May 19, 2022

very good course, clear and applicable

By diah e

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Apr 19, 2021

the material were explained thoroughly

By Phillip B

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Oct 25, 2020

Great course! Lots of practical ideas!