Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,609 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

Filter by:

1326 - 1350 of 5,727 Reviews for Foundations of Digital Marketing and E-commerce

By Vitaliano J R

•

Feb 6, 2023

This Course is a great follow up after finishing my Degree in Marketing. Thank you for the opportunity.

By stop s o m G

•

Jan 1, 2023

i enjoyed a lot this course. and the teacher was so clear to understand. i really recommend this course

By Melanie S

•

Dec 8, 2022

This is a great overview of the field and perfect for anyone just getting started in digital marketing.

By Jeneca K

•

Nov 6, 2022

this is awesome for starters like me you'll learn all the basics about digital marketing and e-commerce

By N'GUESSAN F I

•

Oct 23, 2022

THIS COURSE IS ONE OF THE BEST COURSE ACTUALLY FOR ME. I LEARNED A LOT AN I'AM DEDICATED TO GO FUTHER.

By Mandeep

•

Oct 4, 2022

Oodg experience incredible was itlla t aavh i ll j#sss hingt of allot learn ejjjJ! Jjjjjbbbbnn!jjjjjj

By Jyotirmoy D

•

Nov 12, 2024

It was very nice to learn tis course this course taught me a lot about digital marketing and its uses.

By Yudiel M M

•

Sep 4, 2024

Gracias por todo el conocimiento que me han impartido en este curso. Fue muy detallado he interesante.

By Way T S L

•

Dec 19, 2023

Amazing advance data provide by coursea in this course. Thanlk you so much Coursera team and Mam Anky.

By Daniyal S

•

Aug 9, 2023

An amazing in depth course that lays the perfect base for the start of your digital marketing journey.

By Harsh A

•

Jul 31, 2023

I really liked the course , it started from very basic that made it easy to start marketing digitally

By Xolile K

•

May 17, 2023

This was a very interesting course and I learned a lot about digital marketing concepts and practices.

By SITI N H B I

•

May 10, 2023

A lot of inputs I gained from this course even it is just one step but great knowledge, thanks to all.

By sugandhi c

•

Apr 14, 2023

Really loved the course, the content and the way of delivering all the contents were also appreciable.

By Innocent H

•

Mar 31, 2023

I had always know this skills but in vague ways an this course help me to understand it in simple way

By Oktay G

•

Feb 13, 2023

The course is amazing, and I learned a lot. But I think it should be better if I saw the references...

By 林小百合

•

Nov 22, 2022

This is what I wanted to learn! Thank you for giving me this opportunity to learn Coursera and Google!

By Ervan A

•

Oct 29, 2022

It has been an enjoyable learning journey, I wish that it was always like this at school and college.

By Obigwe E

•

Oct 20, 2022

E-commerce is the new way of life as against the old system of buying and selling goods and services.

By DaReon S

•

Oct 17, 2022

I really liked this course and view it as a good starting point. I am delighted to continue learning.

By Robert S

•

Sep 15, 2022

Great course. A ton of information was conveyed and gave me a great foundation in Digital Marketing.

By sayant p

•

Sep 2, 2022

just go for it dont think twice it is an awesome course with a lot of in depth knowledge and assements

By jeanmagot

•

Jun 22, 2022

Good basic introduction to general frame work and ideas in digital marketing. Now ready to dig deeper.

By Lynette B

•

Jun 21, 2022

Provided a solid review of the basics of digital marketing. The videos are easy to watch and engaging.

By ihsan u

•

Jan 8, 2025

its to teach you enough to understand digital marketing and e-commerce and roles and responsibilities