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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,609 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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1376 - 1400 of 5,727 Reviews for Foundations of Digital Marketing and E-commerce

By IMEOBONG N

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Dec 8, 2024

I have loved this course greatly and it has definitely improved my perspective of Digital marketing

By Estrella V M

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Nov 20, 2024

I slowly understand the depth information regarding the digital Marketing and e-commerce all about.

By Yunxia C

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Oct 22, 2024

Me siento muy contenta con los avances y con la manera en que estoy aprendiendo, estoy entusiasmada

By Muhammad H H

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Aug 29, 2024

This course is very beneficial as it lays down the foundations of digital marketing and E-commerce.

By Rick M

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Aug 22, 2023

A good foundation and I am looking forward to rounding out my knowledge basics in digital marketing

By Babu R B

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Mar 3, 2023

i have gain lots of knowledge from this course .instructor are so amazing , Thank you Team Coursera

By SHARIFAH R

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Feb 28, 2023

The course is informative and interesting. It's easy follow, you can finish it in less than a week.

By Devahooti S

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Feb 8, 2023

Its a very good course and all the basic terms used in DM has been explained in a layman's language

By Benjamin I

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Nov 1, 2022

nice lecture notes and videos. nice facilitators and in depth explanations of the various concepts.

By Kerri H

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Oct 20, 2022

Absolutely loved this certification and believe it is extremely valuable to earn in today's society

By Ronan J

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Sep 6, 2022

I absolutely loved learning about the industry, and I am excited to see where the future takes me.

By Juan J G P

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Jul 9, 2022

Gracias. clarifica conceptos, motiva y nos permite seguir adelante con nuestra carrera profesional.

By Melanie G

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May 10, 2022

This course is life changing, you can definitely tell the google team put a lot of heart into this!

By Edgar P A

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Nov 22, 2024

Lo que proporciona es muy útil, las explicaciones y ejercicios ayudan a entender muy bien el curso

By Deleted A

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Nov 11, 2024

Excelente curso, la información es importante para el Marketing Digital y el comercio electrónico.

By Nokulunga s

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Sep 24, 2023

i loooove the course its just what i wanted knowledge skills tutors videos everything just perfect

By Edwin S

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Aug 31, 2023

A lot of general information explain in a clear way. The motivational part in the videos is a plus

By anghy j

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Aug 12, 2023

this course open my mindset and encorage me to persue a new future so i am very gratefull for that

By R M

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Jul 26, 2023

Valuable course. This course materials helped me to learn the exact keywords of Digital Marketing.

By Ganesh S

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Jun 12, 2023

गुरुर्ब्रह्मा ग्रुरुर्विष्णुः गुरुर्देवो महेश्वरः। गुरुः साक्षात् परं ब्रह्म तस्मै श्री गुरवे नमः॥

By Chinenye J

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Apr 26, 2023

Thank you course era for this course. I am applying the things i learnt already in my new project

By Islam S

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Apr 25, 2023

Highly Recommended, It was a pleasure to listen the trainers, very professional and very creative.

By Thokerunga I

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Apr 19, 2023

This course is the best for anyone who wants to get into digital marketing as a complete beginner

By Carlos A C

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Apr 2, 2023

Fantastic. Excellent topics were addressed with very intuitive and easy-to-learn teaching methods.

By Talley M

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Jan 31, 2023

Excellent Course. I learned many new concepts from the learning and look forward to applying them.