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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,647 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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By Muhammad F D

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Feb 5, 2024

Great !!!

By Muhammad

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Feb 5, 2024

Excellent

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Feb 5, 2024

Very Good

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Feb 4, 2024

excellent

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Feb 1, 2024

Superb...

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Jan 31, 2024

Excellent

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Jan 18, 2024

thank you

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Jan 7, 2024

Excellent

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Dec 31, 2023

Very Nice

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Dec 31, 2023

Very Nice

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Dec 25, 2023

very good

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Dec 21, 2023

very good

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Dec 20, 2023

very good

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Dec 18, 2023

Excellent

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Dec 16, 2023

EXCELLENT

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Dec 12, 2023

Excellent

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Dec 1, 2023

Excellent

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Nov 28, 2023

Very good

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Nov 27, 2023

Excellent

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Nov 20, 2023

Thank you

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Nov 18, 2023

Excellent

By Sarah Z

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Nov 7, 2023

Wonderful

By priya.tp S

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Oct 28, 2023

excellent

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Oct 21, 2023

excellent

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Oct 17, 2023

excellent