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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,647 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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By CYRUS R

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Apr 8, 2023

like it!!

By Ana J d l R

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Mar 31, 2023

excelente

By KUNDAN K

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Mar 27, 2023

fabulous

By Ana S M R

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Mar 24, 2023

Excelent!

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Mar 19, 2023

very good

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Mar 15, 2023

Excelente

By Saleh

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Feb 27, 2023

Awesome!!

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Feb 23, 2023

Excellent

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Feb 15, 2023

very good

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Feb 12, 2023

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Jan 27, 2023

very good

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Jan 15, 2023

Very nice

By Yudin B

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Jan 7, 2023

THANK YOU

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Jan 3, 2023

Perfecto!

By ÖZGE S

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Dec 30, 2022

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Dec 12, 2022

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Dec 2, 2022

Excellent

By Najeebullah J

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Nov 7, 2022

excellent

By Berliana A

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Oct 16, 2022

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Oct 13, 2022

i love it

By MANI K S

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Sep 16, 2022

EXCELLENT

By ODUALA A

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Sep 16, 2022

Excellent

By Ghazi K

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Aug 16, 2022

Very good

By Arjun P

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Aug 13, 2022

It's Good

By Adethya B

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Aug 11, 2022

very good