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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,609 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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5251 - 5275 of 5,729 Reviews for Foundations of Digital Marketing and E-commerce

By Uzma S

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Feb 23, 2023

Working on it but so far it is a great course. Well explanied

By Frances H

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May 26, 2022

Though we're taking the course on-line, it's very practical!!

By Agustín P

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Sep 12, 2024

Esta bueno como introductorio, muy roboticos los profesores.

By jobin M

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Mar 2, 2024

Its a perfect course to kick start a new professional career

By Ricardo F D

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Jul 6, 2023

Almost 5 stars.

It covered broad topics, but not so detailed.

By Pam P M

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Jul 3, 2022

Good overview of e-commerce and digital marketing concepts.

By Obinna C

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Aug 27, 2024

This is awesome the course has realy helped me in real life

By Pratyasha S

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Apr 11, 2023

i am glad with the content but certificate could be better.

By PETAR K

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Sep 4, 2022

Just a bit more real-life examples could have helped more.

By Jason R

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Sep 1, 2022

Insightful; need to do the others before full review though

By Katherine H P

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Feb 24, 2024

Sometimes the questions on the quizzes are not very clear.

By Omneya A

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Apr 23, 2023

Amazing just would have loved to have a bit more practice.

By Edilberto C

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Oct 6, 2024

It's a very good course. It just needs some live classes.

By AVELINO P

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Aug 19, 2024

CURSO GRANDIOSO DONDE SE APRENDE MUCHAS COSAS INPORTANTES

By Ana R

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Mar 21, 2024

Poderia ter a opção de outras linguas. Mas é um bom curso

By Pratiksha R H

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Nov 2, 2023

This is a great opportunity for us to learning this skill

By esteban r

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Aug 15, 2023

es muy claro y se entiende facilmente todos los conceptos

By Artaja B

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Mar 17, 2023

Still kind of complicated but I'm getting the hang of it.

By kishor p

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Feb 18, 2023

Bad, i am the mid of this course and asking payment again

By Faisal A ( M

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Oct 23, 2023

The course is great but it didn't cover the topics well.

By Vidhi S

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Aug 8, 2023

love the way taught, but could have been more engaging.

By Ezz A

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Mar 9, 2023

i hope there will be more depth and detail in the course

By Dipika S

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Feb 3, 2023

The teaching method is exceptional and very informative.

By Suzana d M D C

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Jan 8, 2023

Não teve atividades práticas de como funciona na prática

By Kimmie F

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Dec 27, 2022

Predominantly vocabulary oriented with examples of usage