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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,609 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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5301 - 5325 of 5,728 Reviews for Foundations of Digital Marketing and E-commerce

By nora m

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Jun 6, 2022

great entry to marketing , instructor is so cute

By Chido N

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Aug 7, 2023

super informative

and gave a good

starting

base

By Yu-Lin H

•

Nov 4, 2024

Very informative and a great beginner course!

By Eleftherios D

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Sep 25, 2023

it was enoyed the course and learn the basics

By Keanne B

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Sep 14, 2022

It was very enjoable and a great foundation.

By Deleted A

•

Jun 20, 2024

its free and good for foundational knowledge

By Shardae L

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Oct 3, 2022

Learned a lot but no hands on practice yet.

By Marco Z S

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Jul 11, 2023

Very good introduction to digital marketing

By Mary N

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May 23, 2023

This course is very informative and helpful

By Harsha

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Dec 12, 2024

Thankyou so much for the wonderful session

By Ricardo G

•

Apr 10, 2024

La traducción me demora, busco en español.

By Rohith V R

•

Sep 3, 2023

Nice and useful content thought by experts

By Ravikumar D

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Mar 4, 2023

the certificate doesn't have my name on it

By Yenni G

•

Jan 7, 2023

good knowledge to learn as always thankyou

By Zeeshan N

•

Nov 19, 2022

Interesting and good contents for study ..

By Bemisal A

•

Aug 29, 2022

It was very easy to understand and helpful

By Surya K

•

Jul 21, 2022

Inshort, a good start with the foundation.

By Vyas N

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Jul 17, 2022

Good Conceptual Learning experience so far

By Morolake J

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Aug 30, 2024

It was a good experience. I learnt a lot.

By Sachin K

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Jun 18, 2023

I don't see my certificate with the name.

By Adonis

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Jan 25, 2023

Good overview of digital marketing basics

By Dedy T P

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Sep 7, 2022

its nice introduced to digital marketing

By Mustapha H O

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Nov 15, 2024

it training session was okay and amazing

By Parker L

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Sep 14, 2024

good design course and very interactive.

By Sk R

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Aug 13, 2024

Great awesome work and awesome education