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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,609 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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5401 - 5425 of 5,725 Reviews for Foundations of Digital Marketing and E-commerce

By Gourab D

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Apr 10, 2024

Good one for beginners

By snow g

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Apr 26, 2023

Love it so informative

By Sumi B

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Nov 8, 2024

Great course material

By Jesse U

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Jul 24, 2023

it was a nicely paced

By himanshu a

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May 1, 2023

Very good for basics.

By Komayal H

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Nov 26, 2022

Wonderfully didactic!

By Yasmeen M

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Nov 7, 2024

informative lectures

By Jesus S P A

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Sep 11, 2024

I am missing credits

By usama k

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Mar 18, 2023

very good instructor

By Semanda .

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Jan 31, 2023

New life re-engineer

By Jaimon J

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Oct 27, 2022

Was really helpfull

By Aikaterini v

•

Oct 29, 2024

well written course

By Liem N T

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Oct 28, 2024

..vcbhfgggghjhuiyyy

By MC 5

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Sep 25, 2023

Good for beginner's

By Emmanuel J

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Apr 4, 2023

Was very Educating.

By Daniel S

•

Nov 13, 2022

Pretty good so far.

By Zulaikha M

•

Oct 13, 2022

VERY ENLIGHTENING!

By Francis B

•

Mar 10, 2024

Interesting Course

By Pranshu J

•

Mar 1, 2023

course was awesome

By YI G

•

Feb 20, 2023

everything is good

By OSAMAH A A

•

Nov 10, 2022

Amazing ,Well made

By HUN7ER

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Dec 8, 2024

great and helpful

By Jeffrey C

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Apr 24, 2024

Good information.

By Peter K K

•

Mar 12, 2024

very Good Content

By Kally K

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Dec 23, 2022

Very good content