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Learner Reviews & Feedback for Brand and Product Management by IE Business School

4.7
stars
2,647 ratings

About the Course

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and
long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand
estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand
architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement.
By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally towa...
...

Top reviews

MT

Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

GL

Apr 22, 2019

LOVE IT. I just start my 1st module and can't wait to say gratitude to this course for giving me a chance to learn about these things. I'll update more after I finished this course.Thank you so much

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351 - 375 of 567 Reviews for Brand and Product Management

By Seng L G

Apr 29, 2019

useful and practical

By Sivakumar C

Mar 3, 2016

Very Comprehensive !

By Темірова С Қ

Oct 17, 2024

очень полезный курс

By Rajendra P R

Aug 23, 2020

Fantastic course...

By kundan k

Dec 14, 2019

best for corporates

By kevin g

Aug 28, 2016

Thanks !!! A Lot !!

By Geetendra S D

Jun 24, 2016

excellent professor

By Alison G d C

Jun 30, 2020

Excellent course !

By Manjunath S K

Jun 5, 2020

Very good course..

By Fr A I F

Jan 7, 2020

Wonderful journey.

By Tanya G

Oct 22, 2023

Very informative.

By Rami A S

Nov 7, 2020

Very Informative

By victor d

Oct 23, 2020

Great time here.

By Vignesh M

Sep 29, 2020

Excellent course

By Wang Y

Sep 7, 2020

very nice class~

By Arun K M R

Sep 2, 2020

Excellent course

By SWAPNIL B

Aug 29, 2019

very good course

By Yasmeen S

Jan 28, 2018

Excellent course

By ADEBISI O A

Dec 31, 2017

FANTASTIC COURSE

By Harshal J

Dec 6, 2016

Very informative

By Virendra G

Oct 9, 2016

Excellent course

By suryakant p

Jan 22, 2022

Nice Experiance

By Sakib I J

Aug 8, 2020

Very up to date

By Martin L

Apr 18, 2016

Amazing course!

By Natalie N

Feb 12, 2016

Love the course