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Learner Reviews & Feedback for Brand and Product Management by IE Business School

4.7
stars
2,647 ratings

About the Course

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and
long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand
estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand
architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement.
By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally towa...
...

Top reviews

MT

Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

GL

Apr 22, 2019

LOVE IT. I just start my 1st module and can't wait to say gratitude to this course for giving me a chance to learn about these things. I'll update more after I finished this course.Thank you so much

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501 - 525 of 567 Reviews for Brand and Product Management

By Tursunai B

Sep 28, 2020

it was informative and full of useful material but a bit boring sometimes

By ADITYA M

Aug 8, 2021

Had an amazing insight into the topic through some wonderful explanation

By Alaa B

Nov 18, 2021

This course is essential for every professional in the marketing field

By Sunishka G

Aug 11, 2020

Needed more graphs and slide ppts for clarity in some of the modules

By Ashwin R

Nov 26, 2017

Good course on branding that touches upon all the fundamentals

By Varad N

Nov 25, 2020

Very Knoledgable and important course. Good Teacher as well

By Ryan P

May 3, 2018

Very thorough and insightful with many practical examples.

By Ekoh V

Jul 9, 2022

I think it is an amazing course learnt so much from it

By Nuel A

Sep 24, 2022

This course is really detailed. It has rich content!

By Mayur S G

Jan 10, 2021

great courses. hope it will be boost my career ahead.

By Ricard B T

Jul 4, 2016

Muy buen curso, con una excelente y práctica materia!

By Manuel R O

Oct 6, 2020

Really good with some examples and great insights.

By Sagar R B

Jul 4, 2021

Very comprehensive but easy to understand content

By Aliexo f

Feb 23, 2016

The depth of the topic taught is really amazing

By Aarti v

Apr 14, 2020

best course for understanding brand marketing

By SeyedKamalAddin R

Feb 29, 2016

Good course.

just, it does not go in depth

By Eugene T

Mar 13, 2016

Great course for Branding Insights!

By uday k

Nov 22, 2020

it was a great learning experience

By Kajal R

Jun 22, 2020

The course was a great help to me.

By SURESH R A

Mar 3, 2024

Brand strategy and management

By �HALIMATH R S C U

Dec 30, 2021

Have gain much knowledgeuc

By Shruthi S

Apr 15, 2018

Helpful and value adding

By Bolaji o o

Oct 5, 2020

GOOD BRAND AND PRODUCT

By mafer s

Jan 26, 2020

Me está encantando!