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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,389 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

AG

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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1076 - 1100 of 1,823 Reviews for Marketing Analytics

By Gilbert L

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Sep 7, 2020

I like the guy, he's nice.

By shair K

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Aug 4, 2020

Best marketing course ever

By soumik C

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Jun 15, 2020

It was a great experience.

By Dzintars N

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Jun 8, 2020

Nice! Value for the price.

By Aliasgar K

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Jun 1, 2020

very good course. loved It

By Naman J

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May 30, 2020

Great learning experience.

By Nandivada P E

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May 27, 2020

super and very hard course

By Ankur S

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May 22, 2020

good course, lots to learn

By shreya s

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May 14, 2020

Got something new to learn

By SAMIR K K

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May 5, 2020

it was great to study.....

By Tryambak G

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Apr 17, 2020

Great learning experience!

By Kaveri G

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Jun 19, 2021

Great learning experience

By NHAT M D

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Mar 13, 2021

nice teacher, good course

By Jyoti K

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Dec 19, 2020

great course to add value

By Chentao L

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Nov 30, 2020

It was very informational

By Jenelyn F L

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Nov 18, 2020

Thank you! I think a lot!

By Pcytd T

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Aug 10, 2020

great course very helpful

By Asma I M

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Jul 27, 2020

I had perfect information

By Animesh S

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May 27, 2020

Great learning experience

By VISHNU T

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Apr 28, 2020

Really informative course

By Aakash D

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Sep 13, 2019

It was a great experience

By VISHWAJEET S

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Jul 22, 2019

BEST COURSE FOR MARKETING

By Salah E o

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Jan 14, 2018

Useful courses thank you.

By Rakesh S

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Jun 8, 2016

very Informative Course !

By Radhey D

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Aug 16, 2023

big thanks to all of you