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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,389 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

AG

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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1126 - 1150 of 1,823 Reviews for Marketing Analytics

By Mahesh M

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May 5, 2020

good and learning full

By vibhu s

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May 4, 2020

amazing course had fun

By Atul B

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Apr 14, 2020

It's an amazing Course

By Adetiba K G

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Apr 12, 2020

Very insightful course

By Rajeev C

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Jan 21, 2024

please week 2 problem

By Yerbolat Y

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Jun 7, 2023

It is good experience

By Shobhit K

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May 23, 2022

Very nicely explained

By Saumya S

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Nov 4, 2020

I enjoyed this course

By Tanmay K B

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Jul 23, 2020

it was a good session

By Nishtha S

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Jun 12, 2020

He is a great orator.

By Charles M

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May 9, 2020

One word, Excellence!

By E

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May 4, 2020

Informative and Fun !

By Sal S S

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Jul 27, 2017

Perfect starter pack.

By Coral I C S

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Jun 13, 2022

Muy buen curso !! :)

By Md. M I

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Jul 13, 2020

Really a good course

By Saswata S

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Jul 3, 2020

Great learning curve

By Parthiban T

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Jun 19, 2020

An Eye Opener course

By Dahale S B

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Jun 16, 2020

Really good course..

By Joshua L

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Jun 7, 2020

Excellent professor!

By Joshua S

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Jun 7, 2020

Fantastic experience

By Polina K

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May 12, 2020

that was really good

By MIGUEL A V T

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Apr 30, 2020

Really good content.

By Priya G

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Sep 6, 2021

Well curated course

By Maulidia D

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Jun 26, 2021

Really good course.

By Shawky F

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Jul 11, 2020

Great course thanks