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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,389 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

SW

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1251 - 1275 of 1,822 Reviews for Marketing Analytics

By Amanda B

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Oct 8, 2019

Great course!

By ALEXANDROS S

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Jul 16, 2017

very good!!!!

By Jaswant S M M

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Apr 14, 2022

great course

By PULKIT B

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Aug 2, 2021

Great Course

By UI17CO27_Kevin L

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Jul 12, 2021

great course

By MOHAMMED K Z K

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Jun 26, 2021

great course

By Renato C N

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Mar 17, 2021

Great Course

By Rahul S

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Nov 19, 2020

Great Course

By Raja K

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Sep 18, 2020

great course

By Mr. A P

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Sep 15, 2020

enjoyed alot

By Upendra S B

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Jul 29, 2020

Must attempt

By Julián E B

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Jul 18, 2020

Great course

By Mohamad M

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Jul 13, 2020

great course

By MD A R A

•

Jul 8, 2020

Excellent!!!

By Ignatius I H

•

May 31, 2020

Nicely Done!

By Palakkumar V

•

May 7, 2020

Great course

By AKSHAY K G

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Apr 21, 2020

Great Course

By Anshit M

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Apr 18, 2020

Nice course!

By Aakash M

•

Apr 18, 2020

Just Amazing

By Md. M I

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Apr 17, 2020

Nice Course.

By Mostafizur R

•

Apr 16, 2020

great course

By Deleted A

•

Apr 13, 2020

Good course.

By Alejandro L

•

Feb 5, 2019

great course

By Santiago C

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Dec 14, 2015

Great course

By A S

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Apr 30, 2021

Good course