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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,389 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

SW

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1376 - 1400 of 1,822 Reviews for Marketing Analytics

By Tejas K

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Jul 23, 2020

thanks

By Christian B

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Jul 19, 2020

Great!

By Sardar M I M

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May 16, 2020

Tough!

By Saikat H

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Aug 20, 2024

great

By MESTOUR A

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Dec 9, 2022

great

By Mohammad S

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Aug 8, 2022

Grate

By Mudassar M

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Jan 7, 2021

great

By CHIRAG

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Oct 26, 2020

GOOD.

By Mr. A T

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Oct 5, 2020

Great

By Gorlamandala S P

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Sep 29, 2020

Great

By Sahil B

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Sep 15, 2020

Great

By Jaydeep P

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Aug 25, 2020

great

By Wei T H

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Aug 15, 2020

good!

By Kuldeep S

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Jul 20, 2020

Great

By Afsana A A

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Jun 26, 2020

great

By MOBIN A O

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Jun 12, 2020

Great

By Елемесов А А

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Jun 5, 2020

Great

By TEJASWINI D

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Jun 5, 2020

JNJNJ

By Biplab R

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May 17, 2020

great

By Sourav K

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May 11, 2020

Great

By AKKSHADA H

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Jul 30, 2024

good

By Raushan K

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Apr 13, 2024

Good

By Goutam J

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Jan 17, 2024

good

By Varsha Y

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Sep 29, 2023

nice

By Namrata C

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Jun 23, 2023

good