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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,389 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

SW

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1501 - 1525 of 1,822 Reviews for Marketing Analytics

By Sophie S

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Nov 7, 2020

I wished the course was created more recently, since technology and marketing changed a lot over the last few years. Other than that I enjoyed the very clear explanations a lot!

By Ong T G K

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Sep 11, 2020

The Professor is very humorous and the content is very close to the topic and very useful, practical for audiences. The given examples are quite clear and easy to understand.

By Amanda R

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Aug 31, 2020

super effective ways of learning with raj. Clear explanation and to the point. Helpful quiz and examples through out the course. maybe less peergraded assignment be great.

By Anoop K N

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May 28, 2020

Very good Course In Marketing Management. Covers all analytical aspects of marketing with real world examples. A must do course for someone who want to practice marketing.

By Maryam N

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May 8, 2020

The Materials of this course were good and somehow new; however, the professor's method of teaching was weird! maybe he thought the average age of the audience is 18-20!!

By Bonaventura R B

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Jun 11, 2020

Great tutor and topic. I think a few words can be enhance with daily example like regression calculation. Overall it was great experience to be here. Cheers to vegetable

By Marcelo R C

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May 29, 2020

I'm giving it 4 stars because there are parts that seemed a little bit rushed. The course could have accomplished much more if some details were explained in more depth.

By Kritika K

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Apr 6, 2020

More practice Questions should be there. Also the week-4 content is not that clear due to lack of exact differentiating words. More examples should be included in that.

By Helen F

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Feb 24, 2022

Well structured course. It's a bit hard for me to understand questionaries since English is not my mother language. Maybe, having further written material should help.

By Devansh k G

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Jun 7, 2020

this course teaches you lots of things. Especially for the people who relate to the marketing and sales field. I enjoyed this course a lot and learned a lot of things.

By Santiago L

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Dec 13, 2017

Very good! Some maths aren't fully detailed so it's hard to know some of the mechanics used but overall this course gives very good insights on Marketing Analytics!

By Andrew T

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Jul 27, 2020

Good instructor. He explained the concept well, but he needs to demonstrate how we can apply it in real life. He needs to make the calculation part easier to learn

By Rahul

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Apr 23, 2022

Very insightful course with some practical implementation of concepts of both Marketing and Analytics. The graded assignment was very practical and interesting.

By pranit k

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Mar 14, 2020

course is awesome but it could be more analytical. more algorithms could have explained in addition to regression. Over all its good. waiting for my certificate

By Alexander R G

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May 10, 2020

Some of the statistical data could use more explanation. I assume a student-professor Q&A portal is not very realistic, but would be useful if able to be done.

By Fernanda B L

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Apr 30, 2020

The professor is a lot of fun! The course has some basic concepts, but some of them I found too superficial, I'll have to study them more before using at work.

By Rishiraj S

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May 21, 2020

Well structured course with solid content. Helped me get a basic idea to persuade and study further.

The squash idea was awesome !! Thanks for the course @UVA

By Jaselin D

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Apr 28, 2020

I would love it if they refreshed this course for 2020, but overall it was interesting and provided really good background knowledge on Marketing Analytics.

By Manar M

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May 17, 2021

i learned a lot of things about marketing analytics but I wished the calculations were having its own spreadsheet because the excel one wasn't that clear

By sairam c k

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Sep 17, 2020

The Course was nicely designed and covered all the important aspects of the marketing analytics. The teaching style of Raj sir is simply awesome

By Kerav S

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Aug 15, 2020

The course was really insightful with a nice blend of marketing & analytics.Really enjoyed learning and had a great time attending this course.

By Sedat Ö

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May 12, 2020

Ä°ts very suitable as a introduction into marketing. However, if the course context will be expanded in any way, it will make better this course

By KALPESH C

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Aug 29, 2020

Very important platforms for online certification courses, experimental, effective and qualitative and quantitative approach .................

By Abhiyan V

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Aug 27, 2019

It was great to get basics insights into various marketing analytics tools and terminology. The course was well-paced and structured. Thanks.

By Utkarsh N

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May 28, 2021

Good course and relatable in the sense of building foundations in marketing brands and applying verified experiment designs to gain profits.