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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,323 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SN

Apr 10, 2024

The course was very interesting. I enjoyed the modules and was curious about each new term discovered. The practice quizzes helped me apply what I learned effectively. I am satisfied with the content.

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226 - 250 of 1,325 Reviews for Attract and Engage Customers with Digital Marketing

By Gm a

May 12, 2023

This course helped me develop great skills in different areas of Digital Marketing. Thank you Google and Coursera for this amazing opportunity!

By Amir

Nov 12, 2022

Really awesome but would've been better with more Content SEO insights of how best implementing keywords and SEO tactics on a blog for example.

By Moaz A

Oct 2, 2022

It was an amazing journey and Coach AK kept me motivated with his awesome in-depth teaching skills. He explanied every single topic in detail.

By Brennan W

Aug 4, 2023

Great. Through this course I was able to gain the foundational knowledge necessary to enhance user experience by leveraging digital marketing.

By Kyaw S L

Aug 26, 2022

This course support me to understanding digital marketing insight. It is really eligilbe for professional digital marketing. Thanks for that.

By Patty S

Jul 21, 2024

this course has taught me so much and has allowed me the ability to have conversations about possible improvements at my place of employment.

By Manini T

Aug 13, 2023

it is not an easy course that requires commitment throughout. SEO and broader SEM are eplained and applied satisfactorily. The end is sweet1

By Rahul P

Oct 27, 2024

This Course not only take you throught theroy, but also provides practice & related materials to enhance your skills. " Job ready skills" 👍

By Catherine

Jul 12, 2023

Each course builds upon the previous. This one had more practice activities that were very helpful in putting the information into context.

By Gladys B

Mar 16, 2023

The instructor is well versed in the topic, he's engaging and encouraging as well. I am glad I took this course and was able to complete it.

By Brenda C

Oct 9, 2022

Really enjoyed the course and the activity that was given. Help me enhance my learning by implementing what I'm learning to actually do it.

By Reza T

Oct 11, 2022

This is what you want, if you are looking for something fun and beneficial. It was designed to help us find a career of course. So, do it.

By Jason B

Oct 19, 2023

Loved learning about creating a customer persona, marketing funnel, SEO, SEM, and display advertising! I'm ready to sell something online!

By Sona S

Jun 12, 2024

Having completed Google's PM and now this I must say Coach AK was super helpful, He has a way to explain things that just stays with you.

By Fahim J

Oct 8, 2023

Its really an incredible journey so far to learning and understanding about digital marketing tools and tactics with real life scenarios.

By Leah S

Oct 27, 2022

Excellent introduction to SEO. Easy to follow and knowledable instuctor. Engaging user experience at at amazing price! Thanks so much

By Enriq' M

Jan 16, 2024

Super helpful, very interactive and interesting content. The knowledge obtained here are 100% to implement in the profession day-by-day.

By Christina K

Aug 9, 2022

It's been great. Starting a Digital marketing agency, this has helped build on my knowledge so I can better understand SEO and ads etc.

By Hamda N

Dec 26, 2022

Course regarding SEO & SEM was dry, but display ads domain was quite interesting. Overall, learning experience was fine. Thanks Google!

By Carlos G

Sep 29, 2022

Really amaizing. I loved the material because it is updated and provide with hands-on activities. The instructor is pretty carismatic.

By Rudney G C

Sep 8, 2023

First of all, I would like to thank the instructors of this wonderful course that taught me a lot, thank you all.

Rudy Correia - Brasil

By shawn r

Nov 30, 2022

This course is great. There's a lot to learn, but the do a great job of breaking down the concepts and teaching what you need to know.

By Jerry S

Jun 17, 2022

New or old to this game, this course is a great refresher for anyone wanting to gain knowledge for attracting and engaging customers.

By Monica E

Sep 24, 2023

The course was easy to understand. I love the practice quizzes and assignments in between. It was a lot to learn but really worth it.

By CHOWSALKAR A V

Jul 18, 2023

Thankyou for teaching digital marketing concepts in a very simple and easy to understand way. To the point explanation with examples.