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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,323 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SN

Apr 10, 2024

The course was very interesting. I enjoyed the modules and was curious about each new term discovered. The practice quizzes helped me apply what I learned effectively. I am satisfied with the content.

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101 - 125 of 1,325 Reviews for Attract and Engage Customers with Digital Marketing

By Gabriel M

•

Jan 26, 2023

De gran valor para todo profesional que quiera exprimir el máximo en los sectores de venta online, y retail en general.

Te aporta una visión estratégica del funcionamiento del Marketing Digital, aportando una visión detallada del funcionamiento de los mecanismos internos, y de las herramientas internas, así como la capacidad de medir resultados.

Highly recommended

By mike n

•

Oct 24, 2022

This course is so engaging and intense. I am now more committted to explore more and gain more knowledge while is start looking for my first job with the knowledge i have acqquired so that i dont forget what i have learnt already. It is not an easy journey but it is addictive and worth every second and money spent so far. I am excited to take the third step.

By Martyn C

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Nov 10, 2022

The course was really insightful. There was a couple of sections where I felt I needed to read twice to get an understanding of the concepts being taught, however, later in the course these were revisited. I would say overall the structure was good and did a solid job of introducing new concepts to someone from a non relative background and reinforcing them.

By Charles B

•

Dec 13, 2022

This course has been engaging. Coach has provided clear explanations of the many topics covered. The assignments were not difficult but did require some thought. One change I would like to see is an (unrelated) example of the two assignments before we are asked to complete the task to have a better idea of what the assignment's outcome should look like.

By Wendy C

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Aug 16, 2022

Un curso bastente bueno donde se aprende muy bien sobre la menera de identifica a tu cliente potencial y estrategias básica para obtener su atención, no solamente en el proceso de venta si no tambien al momento que ya realizo la compra, ese proceso post venta es una herramienta buenisima que muy pocos comerciates toman en cuenta para seguir expandiendose.

By Charles H

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Jul 22, 2023

I highly recommend this course. The material is delivered in an easy to understand way, frequently in different mediums. The Instructor is warm and kind, and inspires you to keep going when it gets a bit heavier. I had a small background in SEO before taking the course and feel like I've quadrupled the knowledge I had before. Absolutely worth the time!

By E D Y C I

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Nov 13, 2024

This course was a game-changer. Despite facing numerous challenges, including limited internet access and personal struggles, I persevered. The course content was engaging and informative, and the support system was invaluable. I'm grateful for the opportunity to upskill and am excited to apply my new knowledge and share the beginnings of a new me.

By Andrew E

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Aug 30, 2023

Loved all the insightful material from giving me some perspective and showing how important empathy is, to designing and design thinking with the customer/end user in mind first and always. Great stuff. Also Coach AK was just so amped up and excited in all the videos which kept me excited as well - I need him as a mentor and friend. Thanks Coach!

By Zaki E T

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Nov 25, 2022

Actually, I liked simple and gradual way of transferring the knowledge and information. It is great thing to know how search engines work. As well, it is great to know about SEO. For me, I believe that I got a valuable information about SEM and types of display ads. I believe it is too helpful and can be of great value if used properly.

By Tangou T A S

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Sep 11, 2022

The course is detailed. I have learned how to set and implement a digital marketing campaign for a company. Define strategies and tactics for each step in the marketing funnel. For search ads and display ads, I am able to set a budget, bidding strategies, and keywords. All I need is a place to take action with all these knowledges

By Alex S

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Jun 3, 2024

Thank you, coach AK for sharing your knowledge about how to attract and engage customers with DM. There were a lot covered throughout this course, and now I have a scheme of tools that need my attention. So much information, but so clearly explained with examples and hands-on exercises. Thanks one more time. Cheers, Alex.

By Lucretia R

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Jul 23, 2022

5 stars for exceeding my expectations. The SEO and SEM principles learned here were more challenging than I expected, and it offers comprehensive learning and potential for a budding digital marketing specialist. It will take review, contemplation, and practice to become the expert I want to be, but it is all here.

By TrÆ°Æ¡ng T T N

•

Nov 22, 2024

I found the Attract and Engage Customers with Digital Marketing course to be highly insightful and practical. The course content was well-structured, covering essential topics like PPC, SEM, and Google Ads best practices. The examples provided were clear and relatable, making complex concepts easy to understand.

By DeNetra B

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Jan 23, 2023

This class was so fun! I know it's like school, but school should be fun. The instructor did an excellent job making the content interesting to follow and understand. I am more into SEO and website set up now. I feel so prepared and want to learn more google ads, or even just start creating them. Thank you.

By MICHELLE L F

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Nov 27, 2022

This Course is packed with valuable information in the understanding of Digital Marketing and e-commerce. The videos, reading, quizzes and work activities make the material understandable and easy to learn. I feel like I will be well prepared for a future in Digital Marketing upon completion of this course.

By Audrey B

•

Jun 3, 2022

Coach AK was outstanding-- clear and concise, using examples to explain more complicated concepts. I really enjoyed the activities in this course as well, because they gave me a chance to try the skills out and get good feedback. I learned through this course that I really want to do more SEM in my career.

By Shradha A

•

Jul 7, 2022

This course made me realize that learning is possible from anywhere in the world. And learning Digital Marketing By Google through Coursera is a dream come true. I feel more confident in my skills. I had so much fun in learning these strategies and tactics. I'm ready to take my business to a next level.

By Andres E

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Sep 1, 2023

Great beginner course to digital marketing and some foundational concepts like SEO, SEM, marketing funnel, and customer personas.

The course is engaging and fun by providing activities that teach you the concepts learned.

Highly recommended course for those interested in learning digital marketing.

By TOWHIDUL I S

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Apr 2, 2024

This is my first digital marketing course. So, I can't compare this course with others. Tbh, this course is well structured and easy to understand the concept. The instructor is super friendly. So, I give 5 stars. But I think they should add some animations to make the course more interactive.

By Jennifer F

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Sep 29, 2022

I enjoyed all the content and explanations, is impressive how they can explain complex terms in a simple way. Thank you very much! I studied marketing more than 10 years ago, so this has been a update in my knowledges and i feel motivated to finish all the courses in this certification.

By Mohd Z

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Jun 29, 2024

This is a really great course. In addition to helping with website structure, Google ads, on-page, off-page, and technical SEO, this course has helped me rank my website. I value the instructor for this course because of the excellent way he was able to explain the concept of SEO to me.

By Hady A

•

Dec 30, 2022

I highly recommend this course for anyone looking to improve their understanding of social media advertising and the role of an e-commerce specialist or digital marketer. The content was well-organized and easy to follow, and I found the information to be very helpful and relevant.

By Alex D

•

Sep 30, 2022

This second course of "Google, Attract and Engage Customers with Digital Marketing" was an amazing learning experience to further my knowledge of "Online Marketing and E-Commerce". I enjoyed learning about the teaching on creating online digital marketing ads. Thank you very much!

By RAJANI K C

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Jun 21, 2022

A brilliant course that packs in a great deal of concepts in such a simple yet powerful way. One of the most engaging online course I have attended so far. I am so excited to apply skills learned through this course in coming future. All in all, it was a great learning experience.

By Sylvester N

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Feb 9, 2024

I did a little research and realized that this course is very relevant in the job market. In addition, the course is convenient as you get to follow your schedule. There are also multiple resources available, from videos, reading notes, and activities. You will enjoy the process.