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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,323 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SN

Apr 10, 2024

The course was very interesting. I enjoyed the modules and was curious about each new term discovered. The practice quizzes helped me apply what I learned effectively. I am satisfied with the content.

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351 - 375 of 1,325 Reviews for Attract and Engage Customers with Digital Marketing

By Zulfa N

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Dec 29, 2023

Thank you so much for all the mentors and materials that have been given. I appreciate it so much!

By Suthirak P

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Jul 14, 2023

You will learn a lot more about technical skill here like SEO and SEM. It was a pretty fun course.

By Ganesh S

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Jun 12, 2023

गुरुर्ब्रह्मा ग्रुरुर्विष्णुः गुरुर्देवो महेश्वरः। गुरुः साक्षात् परं ब्रह्म तस्मै श्री गुरवे नमः॥

By Kaleigh O

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Jun 9, 2022

This is a thorough course that set me up with a good basis of where to begin in digital marketing.

By antonija s

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Apr 9, 2023

This course was fantastic, and so was the coach! I have learned so much in theory and practice :)

By Charlotte R

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Sep 26, 2022

Great explanations on SEO and SEM. Engaging videos and fun practical tasks throughout the course.

By Michael W

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Apr 26, 2023

An incredible amount of material. Well thought out and entertaining. Intense but well worth it.

By Renee A

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Jan 31, 2023

This course was very detailed, current, and presented in such a way that it is easily understood

By Abdul J K

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May 6, 2023

The instructor was very motivating! His explanation about SEO and Google Ads was to the point.

By Julie M

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Apr 8, 2023

I really enjoyed learning about the ad types and more about digital and social media marketing.

By Aleksandra C

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Oct 4, 2022

Lots of interesing information about marketing strategies. I highly recommend it for beginners.

By Abhishek

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Jun 25, 2024

An excellent cource with an in-depth explanation of each topics and well mannered explanation.

By rishabh m

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Feb 8, 2024

Great in-depth knowledge of technical jargon like SEO and SEM from a knowledgeable instructor.

By Lara K

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Jun 14, 2023

Informative with practical experience, thank you for providing me with such an amazing course.

By Loice H

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Mar 3, 2023

This is such an amazingly detailed and well-taught course. I'm so glad I got to go through it.

By Chioma M

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Dec 8, 2022

Firstly, the instructor was too cute!

Great course and pace. I absolutely enjoyed this course.

By Jennifer Q

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Jul 26, 2022

It was great and very helpful in teaching what i need to know for the next steps in my career.

By Godstime O

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Apr 15, 2023

It's an interesting course. Keep the good works! The explanation was very clear and simpler.

By Chulumanco

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Jan 28, 2023

Learnt a lot about SEO. The course is easy to understand with easy but challenging practicals

By Hamid M T

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Sep 21, 2022

It is an eye open content and I learn so much from it. Thank you for creating this platform.

By Dhwany 0

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Sep 12, 2022

Amazing Teacher, Coach ak always spreads motivation with his appreciations and affirmations.

By Mark I

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Feb 28, 2024

Excellent teacher. Very motivational and hope he teaches more courses in this Certification!

By Karina D ( L H

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Sep 22, 2023

Great information. It was a challenging class but I loved every minute. Take a lot of notes!

By Joanne N

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Aug 17, 2023

I've really learned a lot and I'm proud to have successfully finished this course. Thank you

By Kamal G

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Dec 1, 2022

Lots of great information and tools which I am able to implement as I completed this course.