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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,538 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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4301 - 4325 of 5,696 Reviews for Foundations of Digital Marketing and E-commerce

By BRIGHT H

•

Oct 26, 2022

Fantastic

By Bhaginder K

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Oct 22, 2022

Excellent

By Hafiz M A

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Oct 22, 2022

excellent

By Noman D

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Oct 20, 2022

Excellent

By Daniella A Z B

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Oct 19, 2022

Loved it!

By Priya S

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Oct 12, 2022

thank you

By Jyotirmayee N

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Oct 8, 2022

very good

By MUHAMMAD M J

•

Oct 8, 2022

good work

By Balzhan A

•

Oct 7, 2022

i like it

By Nabil N

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Sep 27, 2022

excellent

By Nathalia R P

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Sep 26, 2022

muy bueno

By Yadav s

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Sep 25, 2022

very good

By Yvan N

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Sep 16, 2022

very good

By GEORGIA K

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Aug 16, 2022

Thank you!

By daniel r

•

Aug 12, 2022

Muy bueno.

By Igor V

•

Jul 22, 2022

Excellent!

By Vivek P

•

Jun 6, 2022

Nice Start

By Angie A S

•

Jan 2, 2025

fantastic

By Raul F C T

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Dec 26, 2024

Excelente

By SHIVENDRA S

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Dec 25, 2024

excellent

By steven s

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Dec 13, 2024

excelente

By Germania d l A R C

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Dec 11, 2024

excellent

By MARIA M V

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Nov 20, 2024

excelente

By Vương P N H

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Nov 17, 2024

Wonderful

By Mayur D

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Nov 13, 2024

Excellent